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New president of Ostnor Finland

Press Release   •   Aug 25, 2015 09:00 GMT

Ostnor is taking additional steps to strengthen its position as the market leader in the Nordic region and has appointed Aki Helminen as the new President of its Finnish operations. Aki Helminen has solid experience of conducting sales of consumer goods through retailer networks, primarily from the Whirlpool Group.

Ostnor acquired Damixa in May 2014 as a supplement to the company’s FM Mattsson and Mora Armatur brands. In August 2015, Ostnor announced that the company was to take over sales responsibility for Damixa from the previous distributor in Finland, thus gathering all of the brands in the same organization. Aki Helminen will take office as the President of Ostnor Finland on October 1, 2015.

“Aki Helminen is a leader with a clear focus on sales and results. His approach to and experience from sales of consumer goods via retailer networks will add valuable expertise to the operations. We believe that he is the right person to develop our Finnish operations in terms of both sales and profitability, while also integrating Damixa with our Finnish subsidiary,” says Claes Seldeby, President and CEO of Ostnor.

Aki Helminen has held various senior positions at Whirlpool for many years, including Country Manager and the Head of Marketing and Sales for Norway and Finland. Prior to that, he worked with sales at Coca Cola.

“It will be very exciting to lead the Finnish team and contribute to Ostnor’s journey forward. It is a company with a long history, a strong market position in the Nordic region and significant development potential in Finland. I have extensive experience from working with sales and brand development, and I look forward to building a successful partnership with Ostnor’s customers in Finland based on the company’s three strong brands,” says Aki Helminen, incoming President of Ostnor Finland.

For further information, please contact:
Claes Seldeby, President and CEO, Ostnor AB, +46 (0)70 631 6405

The Swedish industry jewel FM Mattsson Mora Group is the largest Scandinavian manufacturer of mixer taps. For 150 years we have developed manufactured and marketed faucets and mixers under the strong, established brand names FM Mattsson and Mora Armatur.

In May 2014 FM Mattsson Mora Group acquired Danish Damixa. Damixa was founded in 1932 and still manufactures Danish designed taps at the factory in Odense. The company is the leader in the Danish market for mixer taps and covers most household and public building requirements.

Scandinavia is the company's primary market. Ostnor realised a 2014 turnover of more than 1 billion SEK and employs approx. 600. The activities as well as the head office are centred in Mora, Sweden.

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