Press release -

Silhouet: New Slender, Scandinavian Shower and Mixer Series

The Danish mixer company Damixa introduces Silhouet – a stylish new series of water taps and shower systems for the modern home. The Silhouet series is designed by Danish design duo Halskov & Dalsgaard, who thereby continue Damixa’s tradition for mixers that combine Danish design with world-class quality.

Danish design and Danish quality form the essence of Damixa’s new design series, Silhouet. The expression is slender and simple, with a very clear Nordic design streak running throughout the entire series. But Silhouet leaves an imprint that reaches far beyond the borders of Scandinavia.

Because even if Silhouet's simple and welcoming lines have been drawn by Danish Halskov & Dalsgaard Design, who are famous for their exclusive Scandinavian design, Damixa is famous and esteemed all over the world for both top-notch design and quality. And the mixers have been designed with an eye to Damixa’s global approach to economising on the world’s energy resources and protecting the environment.

The goal with Silhouet has been to create a series of mixers of a design and quality that will last for many years. Christina Halskov, one of the designers behind the new series explains:

“The water tap is both a functional utility item and a design element in the modern home. Silhouet is our offer for a modern, simple and inviting series of mixers, which are a delight to use by themselves in the daily round.”

Unique functions

The Silhouet series by Damixa comprises kitchen and basin mixers as well as shower systems with a thermostat, hand shower and an elegant, “hovering” head shower. Silhouet is available in three different washbasin heights, which means that the elegant mixer is also suitable for a high bowl washbasin fitted onto a counter top.

Internally, attention has been paid to the smallest of details, as well. Silhouet by Damixa offers several smart and unique Damixa functions that both raise the level of comfort and economise on water and power: Cold Start, Scalding Protection, Rub Clean and Eco Save.

When design makes sense

“Silhouet symbolises everything Damixa stands for: Scandinavian design with simple lines, products of unrivalled quality as well as an unwavering focus on reducing water and power consumption,” says Ole Sander, CEO of FM Mattsson Mora Group Danmark, the parent company of Damixa.

He is also happy with the result of the cooperation with Halskov & Dalsgaard Design and emphasises, among other things, that what the design firm and Damixa have in common is their Scandinavian roots:

“Both companies are anchored in the Danish and Scandinavian design tradition. We share the opinion that users are supposed to find an interconnection, synergy and sense in the unity of design and function of any product. Silhouet is the essence of these values,” says Ole Sander.

Award-winning designers

The faces behind Halskov & Dalsgaard Design are Christina Halskov and Hanne Dalsgaard, who have designed a large number of products for, among other things, Stelton, Holmegaard, IKEA and Sticks'n'Sushi since 1990. The duo has – just like Damixa – won a good many awards for product design.

With Silhouet we aimed at creating a series of taps and mixers in a design and quality that will last for many years, Christina Halskov explains:

– The tap is both a functional item for everyday use and also a design element in modern homes. Silhouet is our version of a modern, simple and inviting series of taps and mixers that will become the joy of everyday life, she says.

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Topics

  • Environment, Energy

Categories

  • kitchen
  • bathroom
  • interior design
  • danish design
  • taps
  • production
  • mixers
  • fmmattssonmoragroup
  • faucets
  • damixa

The Swedish industry jewel FM Mattsson Mora Group is the largest Scandinavian manufacturer of mixer taps. For 150 years we have developed manufactured and marketed faucets and mixers under the strong, established brand names FM Mattsson and Mora Armatur.

In May 2014 FM Mattsson Mora Group acquired Danish Damixa. Damixa was founded in 1932 and still manufactures Danish designed taps at the factory in Odense. The company is the leader in the Danish market for mixer taps and covers most household and public building requirements.

Scandinavia is the company's primary market. FM Mattsson Mora Group realised a 2017 turnover of more than 1 billion SEK and employs approx. 550. The activities as well as the head office are centred in Mora, Sweden.

Contacts

Fredrik Skarp

Press contact CEO FM Mattsson Mora Group AB +46 250 59 64 05

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