Sony's booth at IFA 2009:

Sony will once again take centre stage at this year's Internationale Funkausstellung (IFA), the world's largest Consumer Electronics trade show, from 4th to 9th September in Berlin.

On its 6,000 m” of floor space, the Sony booth in Hall 4.2 represents the biggest showcase by a single exhibitor at this year's IFA for the second consecutive year. All consumers and dealers visiting the Sony booth are invited to experience the place where great things begin. It is where inspiration meets creativity, where creativity meets reality. It connects hardware and content, electronics and entertainment, Sony and consumers.

Further details, including the latest product and technology announcements, will be unveiled at the Sony press conference on the Sony booth on 2nd September at 17:00h.