Halmstad Convention Bureau (Halmstad CVB), part of the municipal owned company Destination Halmstad, works strategically to recruit events and congresses. Halmstad CVB now joins the International Congress and Convention Association (ICCA).
In May, the municipal executive committee assigned Destination Halmstad the mission to develop a tourism strategy. In the strategy, launched during 2018, one out of three goals is to quadruple the amount of international visitors until 2030.
As a means to achieving this goal and increase Halmstad’s attractiveness to international visitors, Halmstad CVB has joined the International Congress and Convention Association (ICCA). By being a member, Halmstad now has the opportunity to work with international associations which organises congresses. Kristian Sandberg, project manager at Halmstad Convention Bureau, says:
- Halmstad is unique in being such an innovative city of knowledge, with research in health innovation, society and smart cities linked to Halmstad University and the Region of Halland.
The membership in ICCA is a long term investment to further strengthen Halmstad as place for international meetings. Ann Johansson, manager at Halmstad Convention Bureau, says:
- Being a member in ICCA is a prerequisite for developing Halmstad as a place for international meetings. We look forward to doing this together with our local ambassadors and partners.
Halmstad is situated on the Swedish West Coast, between Gothenburg and Malmö. The favourable location allows business to develop, tourism to thrive and inhabitants to enjoy life. Halmstad currently has around 100,000 inhabitants. In 2050, we strive to be 150,000 inhabitants.
Ann Johansson, Manager Halmstad Convention Bureau
Phone: +46(0)70-670 75 84