Leading the market for the ninth time, Ford closed an extremely successful year in Hungary

BUDAPEST, Jan. 04, 2019 – Sales of new passenger and commercial vehicles expanded by almost 17% in 2018 in Hungary, surpassing 166,000 units in total*.

Ford models made a major contribution to the excellent performance of the sector with a growth of 23.6% in Ford sales in 2018. Ford finished in first place in terms of overall sales with 20,047 passenger and commercial vehicles sold.

In the segment of passenger vehicles, Ford retained second place with 13,653 units sold and boosting its market share to 10 percent.

The biggest star of the second half of the year was the brand new Focus, available in Hungarian dealerships since June last year. 3575 units of the new Focus featured among the finalists of the Car of the Year contest – available in 4 equipment grades, with a 5 door and a wagon version as well - were sold last year.

In the segment of light commercial vehicles, Ford was the market leader with a total of 6102 units sold, which translates to a market share of 26.85 percent. Last year, one out of four light commercial vehicles registered in Hungary was a Ford again.

The segment of pickup trucks deserves special attention, as it’s clearly dominated by the Ford Ranger with a market share close to 45.55% and total annual sales of 2248 units.

With 2181 units of the Ford Transit and 745 units of the updated Transit Custom sold, Ford finished in first place in the segment of small commercial vehicles (Small CV) as well. Furthermore, almost the entire Ford commercial vehicle line up was updated last year.

Viktor Szamosi, managing director of Ford Magyarország explained in his annual assessment address: „Our success in the Hungarian market is due primarily to the fact that Ford is offering vehicles representing excellent quality and value for money, equipped with the latest technology in numerous segments. We probably cover the widest range of vehicle segments with our line up, and our models are among the most popular in almost all of the market segments. Ford not only shows exceptional performance with the traditionally popular Transit category we are also the market leader in the pick-up and sports car segments as well. Furthermore, with the launch of the new Focus in 2018, we are also able to offer fleet purchasers a new, higher dimension in terms of quality."

*According to Datahouse data on sales of new vehicles (passenger-, light commercial, heavy commercial, and bus)