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​Stockholm strengthens its offering to international retailers

News   •   Feb 27, 2019 10:34 UTC

Photo: Stockholm Fashion District

Stockholm ranks as the most popular destination for international retailers in the Nordic region. To maintain this position, Invest Stockholm and Stockholm Fashion District aim to merge the city’s strengths to create a vibrant playground for an industry in transformation.

Sustainability and tech are driving change in the fashion industry and Stockholm is leading the way. As a city of early adopters, international retailers view Stockholm as a great test market for everything from new sustainable materials and upcycling to circular business models.

The strong tech sector in Stockholm, second only to Silicon Valley in producing billion-dollar companies, in combination with Swedes’ focus on sustainability makes Stockholm a perfect place for international retailers to prepare for the future.

“In addition to assisting international retailers in establishing in Stockholm, we want to help them grow their business here. To strengthen our offering, we believe it is important that retailers have access to an arena for new business and creativity. Stockholm Fashion District provides that context for international retailers to stay relevant in the fast changing fashion industry,” says Anna Gissler, Acting CEO of Stockholm Business Region.

The fashion industry faces the challenges and opportunities of sustainability, shifts in consumer behaviors and digitalization. In the past year, nearly every other Swede has changed their buying behavior to choose products produced in a more sustainable way.

“The companies and our partners at Stockholm Fashion District turn challenges to opportunities and drive innovation forward. Our approach is to be inclusive and we stress the importance of sharing knowledge with all parts of the industry, from design to retail. Together with our network of industry people, researchers and other future thinkers, we aim to encourage the industry to adapt and thrive in the future,” says Helena Waker, CEO of Stockholm Fashion District.

Stockholm Fashion District has through Trade Partner Sweden over 100 years of experience in national and international trade and have strong partnerships with business networks and organizations. Within the partnership, Invest Stockholm and Stockholm Fashion District aim to make Stockholm Fashion District a playground for interdisciplinary meetings as well as collaborations between small and large companies.

For more information about the partnership, please contact:
Karin Strassburg, Business Development Manager, Invest Stockholm,, +46(0)70-472 80 83
Gunilla Grübb, Head of Public Relations, Stockholm Fashion District & Association of Trade Partners Sweden,, +46(0)70-209 30 57

Invest Stockholm
Invest Stockholm is the official investment promotion agency of Stockholm. We work with the marketing and development of the Stockholm region as a business destination. under the brand Stockholm – The Capital of Scandinavia. Our services include matching investors with opportunities, and providing advice and practical assistance, free of charge, to set up and expand a business in Stockholm. Invest Stockholm is a subsidiary of Stockholm Business Region, owned by the city of Stockholm.

About Stockholm Fashion District
Stockholm Fashion District is a creative, vibrant and innovative district for the Swedish fashion industry. The district is a cluster for business and creativity with showrooms, buying days, production, pop up events, education and business development for the fashion industry. Each season, 900 Swedish and international brands show their new collections or attend one of the many events organized in the district. Stockholm Fashion District is a unique platform founded by and for the Swedish fashion industry by the Association of Trade Partners Sweden. Association of Trade Partners Sweden is a modern international business network dealing with international trade.

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Download Retail Guide Sweden here.