Skip to main content

Stockholm ranks the most popular destination for international retailers in the Nordic region

Press release   •   Nov 14, 2018 08:56 UTC

Photo: Mikael Sjöberg

Retail Guide Sweden 2018 is here, taking the temperature of the retail market in Stockholm. An analysis of international retail brand entrants shows that Stockholm has the highest presence of international retailers compared to its Nordic peers. Swelling retail sales, high population growth and a large increase in shopping tourism are some of the factors that explain Stockholm's popularity.

The Retail Guide is packed with statistics, key facts, trends and detailed descriptions of shopping districts in Stockholm, making it easier for the international retailer to evaluate the Stockholm retail market and consumer. 

- Many brands see Stockholm as a great test market, as we are known to be open minded and early adopters. Consumers here increasingly favour brands that are clear about their values and strive to make a positive contribution. We can, for example, see a growing interest in brands that offer recycling, repairing and second-hand products, says Karin Strassburg, Business Development Manager at Invest Stockholm. 

Fueled by high population growth rates and swelling retail sales in Stockholm, there has been a considerable increase in new retail space developments and expansions of shopping centres. With consumers increasingly looking for experiences, many exciting developments are under way in Stockholm city, creating new social spaces connecting hotels, retail spaces, offices and restaurants. The restaurant industry's turnover is growing fast and hit a record high of SEK 132 billion in 2017 at national level. 

- There has been a shift in recent years with Stockholmers increasingly eating out. We spend about as much on cafés and restaurants as we do on groceries, and we have a lunch culture where many people eat at a restaurant five days a week. This means that in addition to an attractive retail market, Stockholm offers opportunities for anyone who wants to bring new F&B concepts to our city, concludes Karin Strassburg at Invest Stockholm.

Download Retail Guide Sweden here.

Contact Karin Strassburg, Business Development Manager at Invest Stockholm for assistance in entering the Stockholm retail market:, +46(0)70-47 28 083

About Retail Guide Sweden
Retail Guide Sweden is a publication describing retail opportunities in Sweden. The purpose of the guide is to give an overview and assist international retailers in evaluating an entry into our dynamic market. It contains statistics, key facts, descriptions of shopping districts, and many other pieces of information tailored for the international retail investor. Retail Guide Sweden has been developed in joint collaboration between the regional investment promotion agencies of Stockholm, Gothenburg and Malmö, the Stockholm City Center Partnership and Business Sweden.

About Invest Stockholm

Invest Stockholm is the official investment promotion agency of Stockholm. We work with the marketing and development of the Stockholm region as a business destination under the brand Stockholm – The Capital of Scandinavia. Our services include matching investors with opportunities, and providing advice and practical assistance, free of charge, to set up and expand a business in Stockholm. Invest Stockholm is a subsidiary of Stockholm Business Region, owned by the city of Stockholm.