Comunicato stampa -

Al via la campagna “Cosa ti passa per il cuore?”

La campagna prevede annunci stampa e online caratterizzati da un mood giovane e fresco, con focus sulle nuove funzioni del Walkman serie E, come la tecnologia “SensMe”, in grado di suddividere i brani musicali in differenti canali tematici per ascoltare il brano più vicino allo stato d’animo del momento.

La campagna sarà on air per tutto il mese di novembre e nella prima metà di dicembre, con una pianificazione su testate lifestyle e web.

Parallelamente alla campagna stampa e online, è stata pianificata un’attività di affissione - dall’8 al 21 novembre - con 5 GigaTotem nelle stazioni di Milano Porta Garibaldi, Roma Ostiense e Trastevere e, infine, Napoli Campi F. e Napoli Mergellina.

Inoltre, collegandosi alla landing page www.sony.it/sensme, è possibile partecipare a due concorsi legati a Walkman e Alessandra: “Cosa ti passa per il cuore?”, live dal 28 di ottobre, dà la possibilità di vincere un Walkman serie E rispondendo a domande su Alessandra Amoroso, mentre “Incontra Alessandra Amoroso” dà l’opportunità, a chi acquista un Walkman e si registra, di partecipare all’estrazione e conoscere Alessandra Amoroso.

Tags

  • categorie di prodotti
  • audio

Contatti stampa

Cristina Papis

Press contact +390261838.1

Loredana Buzzavo

Press contact +390261838.1

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