Åre on the bucket list of Freeskier Magazine
Killer backcountry zones, après extravaganza and bucket-list lunch spots with crackling wood stoves, gas-fueled lamps, candles and reindeer pelts. Åre is a destination that should be near the top of any well-traveled skier’s list. At least, that's what Freeskier Magazine thinks of the Scandinavian ski resort.
Åre is described as: "The epitome of Europe’s “other” skiing experience. Think comfortable, challenging, mom-and-pop, backwoods skiing with only a bit of Euro-luxury sprinkled on top. It should be near the top of any well-traveled skier’s list. (...) In Åre, you’re either all in or you’re not at all."
The journalist Donny O'Neill from Freeskier Magazine visited Åre on a press trip arranged by Jämtland Härjedalen Tourism and Åre Destination in cooperation with Columbia Sportswear. During the trip Columbia Sportswear also launched a new clothing line.
- Read the article on Åre in Freeskier Magazine: Destination Åre: The central Sweden ski town that's decidedly "all in".
- As a result of the press trip Freeskier Magazine also published a piece on Funäsfjällen: Taking on the Swedish backcountry with the mobbin’ guides of Sport Maffian