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Jacob Brunsborg will be new Chairman of Lars Larsen Group

Press release -

Jacob Brunsborg will be new Chairman of Lars Larsen Group

After more than 40 years of managing JYSK and Lars Larsen Group, Lars Larsen has decided to step back effective immediately.

New Chairman of the board will be Lars Larsen´s son, Jacob Brunsborg.

“I am very happy and proud that Jacob has agreed to take on the position as Chairman, which will ensure that JYSK and Lars Larsen Group will continue as a family-owned company based on strong values,” says Lars Larsen and continues:

“Jacob has been part of the company for many years and has played a central role in the board of many of the companies within Lars Larsen Group. He is without doubt the right person to lead the company I started.”

Lars Larsen acknowledges that the change of Chairman is happening earlier than planned, which is caused by illness, as Lars Larsen very recently was diagnosed with liver cancer, which has spread.

“Unfortunately it is a very serious diagnosis, and therefore I have decided to spend my time and efforts on my family. However it means a lot to me that the future leadership of the company is in place,” says Lars Larsen.

Strong management teams

47-year-old Jacob Brunsborg first and foremost expresses his grief regarding the circumstances of his new role as chairman, but he is also looking forward to working with the company in the future.

“My father has built something unique, and it is impossible to replace him. But both I and the rest of our family will do our best to develop his impressive life work,” says Jacob Brunsborg.

He underlines that each of the companies within Lars Larsen Group is characterised by strong and independent management teams, which means that he will first and foremost concentrate on the family at this time.

“Right now my focus is on supporting my closest family during this difficult time, and therefore I will not comment on the future plans for the company right now,” says Jacob Brunsborg.

Topics


JYSK is an international chain of stores with Scandinavian roots that sells everything for the home. The first store opened in Denmark in 1979, and today JYSK has over 2,700 stores and 23,000 employees in 52 countries. In Germany and Austria the stores are called Dänisches Bettenlager – in the rest of the world JYSK. JYSK is owned by the Danish tradesman Lars Larsen, who owns a number of companies with a total annual turnover of 4.25 billion EUR. JYSK’s turnover is 3.58 billion EUR.

Contacts

Åse Andersson

Åse Andersson

Press contact Communications Director +45 30 101 101
Martin Fyn Aamand

Martin Fyn Aamand

Press contact Head of Communications & PR +45 24 80 48 08
Anders Græsbøll Buch

Anders Græsbøll Buch

Press contact Communications Consultant +45 23 20 55 67
Martin Sodemann

Martin Sodemann

Press contact Communications Consultant +45 26778155

Scandinavian Sleeping & Living

JYSK is an international home furnishing retailer with Scandinavian roots that makes it easy to furnish every room in any home and garden.

With more than 3,300 stores and webshops in 48 countries, JYSK always has a great offer and competent service nearby, no matter how customers want to shop.

Founder Lars Larsen opened his first store in Denmark in 1979. Today, JYSK employs 31,000 colleagues.

JYSK is part of family-owned Lars Larsen Group with a total turnover of DKK 44.0 billion in financial year 2021/22. JYSK’s turnover was DKK 38.5 billion in financial year 2022/23.