Magine secures global distribution deal with SPI’s worldwide TV channels

Magine has entered into a distribution deal with SPI International/FilmBox that will allow the cloud-based platform to sub-license several of SPI’s channels to local distributors within the Magine global network. The channel line-up within this agreement includes, FilmBox Arthouse, FightBox, Fast&FunBox, DocuBox, FashionBox and 360TuneBox, offering Magine’s international partners access to a wide range of content including movies, documentaries, sports, fashion, and music.

There is already significant interest in this content amongst Magine’s network, with leading Thailand-based cable network CTH having already negotiated the rights to distribute this English-language film and sports content in its local market. It was announced in October 2015 that Magine would power CTH’s OTT offering, and this latest development demonstrates the increasing potential and scope of such partnerships.

Ambuj Goyal, CEO of Magine, comments: “Magine is committed to breaking down global distribution barriers: there is an inefficiency in the market as it exists today, and a desire in viewers for international content that is not being met. This partnership with SPI/FilmBox is one of the first steps on the journey towards more accessible television for both audiences and distributors across the world.”

“We are extremely pleased to make our channels available across Magine’s TV network. We are confident that our channels will appeal to the viewers served by the network’s partners as we deliver a diverse and top quality programming offer which caters to a vast range of viewers’ interests,” said Loni Farhi, CEO and President of SPI International.

About Magine

With its head office based in Stockholm, Magine launched commercially in March 2013 in its native Sweden, and in Germany in April 2014, hosting some of the world’s best known brands and channels in each territory, including Discovery, Fox, Nickelodeon, CNN International, BBC, Eurosport, and National Geographic, as well as channels from key national broadcasters. In August 2015, Magine also launched a beta service in the UK. In early 2016, Magine revolutionized the German TV market through offering stand-alone premium TV content (an alternative to the traditional ‘bundled’ model). New market roll outs and partnerships are planned throughout 2016.

As one of the pioneering European companies in cloud-based TV aggregation, Magine is also developing different ways to support partners in new and growing markets, offering a range of dynamic working models from pure white label services, to joint commercial ventures. With three years of operational experience in some of the most advanced consumer TV markets in Europe, Magine is able to offer its platform to TV industry stakeholders in new markets on a global scale. Magine is developing a ‘TV Superhighway’: a global network of distributors and content providers, liberated from the traditional constraints of territory or geography.

About SPI International

SPI International/Filmbox is a global media company operating more than 30 television channels on five continents with over 45 million paid subscribers.

SPI is one of the biggest aggregators of native 4K/Ultra HD content in the world. SPI uses the latest technology providing subscribers access to SPI’s linear and on demand content including live streaming of 4K/UHD programming and FilmBox channels on any Internet-connected device via major global streaming media players as well as local OTT providers.

For over 25 years, SPI International has been a leading supplier of theatrical films and television programming in the international market. SPI’s solid alliances with major license suppliers provide compelling content, with strong recognition and high demand. www.spiintl.com