Paris, July 24, 2019 -- Mention, acquired by Norwegian NHST Media Group on September 2018, has expanded its market reach by entering the social media management market. To accommodate both NHST and Mention’s growth plans looking into 2021, the company has hired Global Vice-President of Sales, Michael Gonzalez, and Head of People, Anne-Laurence Zanclan.
Currently in effect is the recent departure of Mention’s Co-founder and CEO, Matthieu Vaxelaire who has stepped down for personal reasons. Amaury Leroux de Lens, the company’s Vice-President Engineering has been appointed as Interim CEO and NHST’s Fredrik Gorrissen as been appointed as Interim Chief-Financial Officer of Mention to help with the transition period.
Anne-Laurence Zanclan steps in as Mention’s Head of People, effective September 2019. She will focus on expanding people services, recruitment, with a priority on skills development and career growth throughout the company.
“From a people standpoint, the company is growing at a speed where we must continue to build the foundation of each department, and HR is at the core of this. With Anne-Laurence on board, we’re looking to nearly triple our global headcount to over 150 people in 2024,” comments Amaury Leroux de Lens, Interim CEO.
Michael Gonzalez, Global Vice-President of Sales has joined Mention to drive the company’s global sales strategy forecasted into 2021. Before joining Mention’s leadership team, his decade of experience was heavily focused on the MarTech industry where he lead strategic partnerships that surpassed revenue targets.
Michael Gonzalez, Global Vice-President of Sales comments on his new position “I’m very excited to lead the sales department through this exciting stride in Mention’s company history. Each department is going to be scaling up to support our market shift. With a growing talent mix across our three offices, we’re projecting to increase our revenue by 30% YoY.”
Anne-Laurence and Michael will be part of the company’s executive committee, recently established to embark on strategic growth and scaling of the company. The board includes Joël Gaudeul (Chief Marketing Officer), Amaury Leroux de Lens (Interim CEO), Maxime Khalfallaoui (Head of Customer Success), Cyril Codron (Head of Product), Fredrik Gorrissen (Interim Chief-Financial Officer), with new additions Michael Gonzalez (Global Vice-President of Sales) and Anne-Laurence Zanclan (Head of People).
Mention is a leading all-in-one social media management tool, designed to ensure brands can easily track the most important conversations across social media and the web. Mention allows clients to monitor and plan social media the smart way, by offering brands and industry social data to inform each publishing decision. Founded in 2012, Mention’s customer base exceeds 750,000 users in over 125 countries, with over 4,000 enterprise clients. Since September 2018, Mention has joined the NHST Media Group.