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Canon celebrates 17th consecutive year of No.1 share of global interchangeable-lens digital camera market

Pressemelding   •   mar 26, 2020 06:00 CET

Canon Inc is proud to announce that the company’s interchangeable-lens digital cameras (DSLR and Mirrorless) have once again maintained the number one share of the global market for the 17th consecutive year1 from 2003 to 2019.

Canon develops the key imaging system components featured in its EOS series of interchangeable lens cameras, CMOS image sensors, image processors and interchangeable lenses under the core concept of “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product line-up. From high-performance flagship models that are highly trusted by professionals, to entry-level models that allow users to enjoy high-image-quality shooting with easy operation. Canon continues to support the diverse needs of its customers around the world.

During the dawn of DSLR cameras, Canon introduced its breakthrough EOS 300D in September 2003. This groundbreaking camera was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the DSLR category. Since then, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording.

Canon introduced new possibilities for photographic expression with the launch of the EOS R System in October 2018. Including such products as the EOS R full-frame mirrorless camera and RF lenses that fully leverage the company’s optical technologies, the new products helped further expand the Canon EOS System.

In 2019, Canon launched a wide range of attractive products2 including the EOS RP full-frame mirrorless camera (March) and EOS 90D DSLR (September). In striving to further expand its line-up, Canon managed to secure the No. 1 share of the global market for the 17th consecutive year.

Canon is also currently developing the EOS R5 full-frame mirrorless camera, equipped with a newly developed full-frame CMOS sensor and featuring high-speed continuous shooting for still images and 8K video recording. What’s more, the company is currently developing 9 RF lens models, including the RF100-500mm F4.5-7.1 L IS USM, and plans to release them throughout the course of 2020.

Canon will continue to refine its diverse imaging technologies based on its core optical technology, to expand and create an even stronger EOS System for both DSLR and mirrorless cameras that opens-up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.

Issei Morimoto, Senior Vice President of Canon Imaging Technologies & Communications Group, Europe, Middle East & Africa, commented, “Maintaining the number one share of the global interchangeable-lens digital camera market is an achievement to celebrate and reinforces Canon’s dominance and commitment within this prestigious category. With a market leading product such as the EOS R5 still to come, it is essential we continue to demonstrate technical and optical innovation in all our products, so that we provide excellence, reliability and value to our customers across EMEA”.

For more information on Canon’s digital interchangeable lens cameras, please visit:www.canon-europe.com/cameras/interchangeable-lens-cameras

1 Based on a Canon survey.

2 Canon released six interchangeable-lens camera models in 2019: EOS RP (March), EOS 250D (April), EOS 90D (September), EOS M6 Mark II (September), EOS M200 (October), EOS Ra (December).

Canon Norge

Canon Norge har rundt 320 medarbeidere og er representert ved 9 regionale Canon Business Center (CBC) som tilbyr lokale salgs- og supporttjenester. Hovedkontoret ligger på Holmlia i Oslo.

Canon er den ubestridte lederen innen både bildekommunikasjon og dokumentbehandling for både konsument- og bedriftsmarkedet. Vår produkt- og løsningsportefølje omfatter alt fra foto, video, skrivere, skanner og faks til multifunksjonsprodukter med tilhørende løsninger og tjenester. Mer informasjon om selskapet finnes på www.canon.no

Canon Norge en del av Canon Europa, som du kan lese mer om nedenfor.


Om Canon Europe

Canon Europe er EMEAs strategiske hovedkvarter for Canon Inc., en global leverandør av bildeteknologi og -tjenester. Canon Europe er representert i 120 land med rundt 17 000 ansatte, og bidrar til en fjerdedel av Canons globale inntekter årlig.

Ønsket om kontinuerlig innovasjon har gjort Canon ledende på utviklingen innen bildeteknologi siden etableringen i 1937. Selskapet har gjennom sin 80 år lange historie investert i de rette områdene og grepet vekstmulighetene. Fra kameraer til kommersielle skrivere, og fra konsulentvirksomhet til helseteknologi, beriker Canon liv og bedrifter med sin bildeinnovasjon.

Canons bedriftsfilosofi bygger på det japanske ordet «Kyosei»som betyr å leve og arbeide sammen for et felles gode. I EMEA følger Canon Europe en bærekraftig forretningsvekst med fokus på å redusere egen miljøpåvirkning og samtidig støtte kunder til å redusere deres miljøpåvirkning, ved å bruke Canons produkter, løsninger og tjenester.

For mer informasjon om Canon Europe, se: www.canon-europe.com

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