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PUMA WOMEN´S TRAINING AW14 #FOREVERFASTER

Pressemelding   •   sep 05, 2014 09:00 CEST

PUMAs Women´s Training collection for fall/winter 2014 consists of functional and stylish pieces that will work as hard and fast as you do!

- I love the patterns and the colors in this collection, I always feel “fit and fabulous” in PUMA, says Lene Alexandra, Fitness Coach and longtime PUMA ambassador.

Lene Alexandra will be fronting the Women´s Training collection in Norway as part of PUMAs newly launched Forever Faster campaign.

- Forever Faster embraces the thrill of being bold, taking chances, being able to adapt and perform your best. This matches my philosophy. For me it is important to always be hungry for more, to work hard and to develop.


Key pieces in the AW14 collection:

Gym RCVR Power Tight

The Gym RCVR Power Tight is PUMA’s answer to every fitness buff looking for the perfect intense work out tight. Built with *power CELL Level 3, the skin tight layers conform to your body’s natural movement for enhanced comfort. The *RCVR Technology includes athletic tape built into the garment that helps exhausted muscles recover quickly after work outs. With PUMA’s Gym RCVR Power Tight, you can make the most of your time and sweat. 

Price: 800 NOK

Gym ACTV Power Bra Top

PUMA’s ACTV Bra Top holds you in so you’ll never have to hold back during your workout. It’s equipped with LYCRA® SPORT yarns which provide exceptional recovery power, fit and freedom of movement. Its ACTV Technology integrates athletic tape right into the interior, in anatomically strategic positions, to help you maximize your moves. For every woman who wants to strengthen muscles and maximize work outs, the ACTV Bra Top provides the perfect amount of support, right where you need it. 

Price: 450 NOK

Gym Loose Top

Never turning your back on an extra rep. That’s your nature. PUMA’s Gym Loose Top helps you sustain that motivation while showing off those muscles you’ve been working for. The loose fit exposes your back muscles and allows freedom of movement. It also features engineered mesh to keep you extra cool. Show off the results of every bicep curl and triceps dip with PUMA’s Gym Loose Top. 

Price: 250 NOK

Formlite S Ombre

PUMA’s all new FormLite S brings stability to the successful FormLite Family. Designed for workouts where extra support is needed, such as weight lifting, you get the performance you need mixed with the light, comfortable style. The TPR shank provides heel stability during side to side movement. The modern upper provides additional support features in a breathable, sleek design. And finally, the outsole offers deep flex grooves and a pivot point to enhance multi-directional movement. 

Price: 800 NOK

Released at XXL September 5

xxl.no/puma 


* RCVR Technology integrates athletic tape right into the interior of the garment to provide micro-massage in specific areas to the skin, which may help promote the recovery of the most exhausted muscles post-workout. 

* powerCELL Level 3 – advanced compression apparel: next to skin layers are designed to work with your body’s natural systems to help you to enhance and maximize your performance during and after exercise.


PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com


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