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Ny video fra Robyn, #2Faced1 #UShouldKnowBetter

Pressemelding   •   jun 21, 2013 17:05 CEST

Ny video fra Robyn - I nye videoen til låta 'U Should Know Better' skifter Robyn og Snoop Dogg kjønn, identitet og miljø. 

Ett av høydepunktene på Robyns kritikerroste album fra 2010 - “Body Talk PT2”, var låta 'U Should Know Better' - med Snoop Dogg som rappende gjesteartist.  

Om samarbeidet med Snoop Dogg i studio, uttalte dengang Robyn til Billboard Magazine:

It was really cool to be able to be in the studio with him, first because I always was a fan, but also because he was really creative and we had so much of an exchange in being there together, both as vocalists. I had an idea and he really got it and got into it, which was awesome”.

Nå, i 2013, har Robyn sammen med sin faste stylist og live-koreograf Decida, gjort idé til virkelighet - og endelig laget video til låta “U Should Know Better”. Og idéen er:

Hva om Robyn og Snoop Dogg hadde skiftet kjønn, identitet og miljø?

Robyn forklarer:  

"Decida came along for a part of the European tour I was doing, we had dinner, drinks and laughs with Decida´s friend Pernilla and we were talking about how much Pernilla looks like Snoop. It was there and then that Decida and I decided to pursue our idea of making a video for "U Should Know Better" where Snoop and I switch gender. All we needed to do was to find a "little Robyn", a year later we did. Tyler came to a casting we held in London and I felt like we had found our guy right away. Even though "U Should Know Better" was released a couple of years back on Body Talk Pt 2, I wanted to make this video now anyway because the song is still banging and we had too much fun with this video idea to just sit on it".

Decida fortsetter;

"Hopefully the U Should Know Better video sparks some laughs, but also thoughts on what identity really is. Would you be the same person in another context? Does society have certain expectations of a person based on class, gender, colour, sexual orientation, religious beliefs and cultural background? How much do these expectations then affect your so called self? I kind of like the idea that we grow up in a transnational pop cultural mosh pit were you can choose who you want to be instead. All of this is what our 2FACED1 project is about, to know identity is dependent on context and therefore is something fluid”.

I dokumentarfilmen ”Adidas Originals presents U Should Know Better Pt 2”, får du ”behind the scenes” bilder og hele historien bak vidoeen – fra idé til virkelighet. Itillegg møter du naturligvis Robyn, “she-Snoop” Pernilla og “boy-Robyn” Tyler, sammen med video regissør Decida.

Se behind the scenes:

Mandag 24. juni 2013 utgis ”U Should Know Better” som 3 spors single,  inkl. to nye mikser signert  Carli / Savage Skulls og Christian Falk.

Is there a more inspiring pop star on the planet than Robyn?” (NME)

[Robyn] is remarkably adept at producing pleasurable, accessible pop that, like some kind of graphite alloy, is light but strong, able to carry humor and emotional weight,” (The New Yorker).

EMI er ett av verdens største og eldste plateselskaper.

Coldplay, Pink Floyd, Robyn, David Guetta, Roxette, Kim Larsen, Gabrielle Aplin, Tinie Tempah, Adam Tensta, Kate Bush, Blur, Kraftwerk, Iron Maiden m.fl. Blant våre norske artister finner du Åge Aleksandersen, Susanne Sundfør, Marit Larsen, Truls, Henning Kvitnes, Envy, Hellbillies, Frida Amundsen, Gunnhild Sundli, John Olav Nilsen & Gjengen, Autolaser, Phil T. Rich, Röyksopp, Dumdum Boys, Postgirobygget, Morten Abel, Halvdan Sivertsen, Sval, Honningbarna, Lene Marlin m.fl

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