Success for NOA Relaxation at international trade fairs

NOA Relaxation has partaken in this year’s editions of the international trade fairs Speciality & Fine Foods Fair in London, UK and Anuga trade show in Cologne, Germany.

The purpose of the exhibits was to showcase the NOA Relaxation brand to a global audience and connecting with influential international distributors and partners.

NOA Relaxation received very positive feedback from professional visitors as well as local, small players. The combination of a uniquely executed stand together with the function and packaging of the product differentiated NOA Relaxation from other beverage exhibitors. A large number of people photographed the stand and international press has already highlighted NOA Relaxation as a memorable brand from the fairs.

After exhibiting at the Speciality & Fine Foods Fair NOA Relaxation has now entered the Irish market and is currently progressing with UK distributor collaborations. Furthermore, it is now official that Selfridges (appointed Best Warehouse in the World) will exclusively pre-launch NOA Relaxation, making them the first reseller on the UK market. At Anuga trade show NOA Relaxation got more than 50 qualitative market contacts that are now evaluated - both in Europe, Asia, Australia and in the US.

The response and outcomes of the fairs made it clear that NOA Relaxation attracts a global market.