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The Nobel Peace Center has entered into an agreement with FIFA about Handshake for Peace

Press Release   •   Dec 10, 2013 17:43 CET

The Nobel Peace Center and FIFA has agreed to collaborate on Handshake for Peace. FIFA introduces the handshake in all matches during the 2014 FIFA World Cup Brazil.

“Millions of people meet through football – across borders, cultures and languages. Football grounds are among the world‘s most important venues for promoting respect, equality and friendship, ideals which have been fundamental to the work of many Nobel Peace Prize laureates. Collaboration with FIFA enables us to reach even further with our work, specifically towards children and youth”, Bente Erichsen, Executive Director of the Nobel Peace Center said.

“To the day, 20 years after Nelson Mandela received the Nobel Peace Prize, and while the Soccer City football stadium in Johannesburg was filled to capacity for his memorial ceremony, FIFA launched the Handshake for Peace initiative, which will now be introduced, after the Norwegian model, at all FIFA competitions. Mandela was the inspiration for the Handshake for Peace, and I think it is fantastic that a Norwegian-South African initiative brings together football and peace through a symbol like this,” said Kjetil Siem, Secretary General of the Norwegian Football Association.  

Handshake for Peace was a joint development by the Football Association of Norway (NFF) and the Nobel Peace Center, started two years ago. In addition to the 2014 FIFA World Cup Brazil, FIFA implements Handshake for Peace will feature all matches during the 2013 FIFA Club World Cup Morocco.

About Handshake for Peace
·  Is part of the Fair Play program in international football
·  Is performed by the team captains, and by the captains and the judge, after the match
·  Promotes the values respect, friendship and fair play
·  Is jointly developed by the Football Association of Norway (NFF) and the Nobel Peace Center
·  First used in 2012 during all the matches of Norway Cup and top leagues
·  Will be implemented by FIFA during the 2014 FIFA World Cup Brazil

The Nobel Peace Center is a museum that presents the Nobel Peace Prize laureates and their work, in addition to telling the story of Alfred Nobel. It is an arena for debate and reflection around topics such as war, peace and conflict resolution. The Nobel Peace Center works where politics and culture intersect, and the Center is internationally recognized for its emphasis on documentary photography and interactive technology. Changing exhibitions, engaging digital solutions, films, seminars and events make for a varied and exciting experience. 

The Nobel Peace Center is an independent foundation, with the Norwegian Nobel Committee appointing the board. Geir Lundestad is the leader of  the board, Bente Erichsen is the Executive Director. The Nobel Peace Center is financed by a combination of public and private funds. Main sponsors and collaborating partners are Hydro, Telenor Group, ABB and The Football Association of Norway (NFF).