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Carbon Footprint from Data Increase - Node Pole to Launch Fossil-Free Data Label

Press release   •   Apr 02, 2019 13:05 CEST

www.fossilfreedata.com

New label guarantees that a data center is energy efficient, low in carbon emissions and uses 100% renewable energy.

If the Internet were a country, it would be the sixth largest consumer of electricity on the planet. The energy footprint of the IT sector is already estimated to consume approximately 7% of global electricity. With an anticipated threefold increase in global internet traffic from 2017 to 2020, the internet’s energy footprint is expected to continue to rise.1 In order to prevent any further significant damage to our climate, we must make sure that our shift to renewable energy also ensures environmentally friendly data handling. Therefore, Node Pole is introducing a fossil-free data label to set a new transparent standard for how to cater for masses of data sustainably.

As consumers shift their lifestyles toward environmentally-friendly products and put pressure on companies, many are beginning to realize that their data has a CO2 footprint. And as they do, demand will increase rapidly for sustainable data solutions. With one in three saying that they choose sustainable products and services and support companies that take responsibility,2 it will come as welcomed news that Node Pole is helping ambitious companies demonstrate their sustainability efforts—and to easily know if their data is green—by introducing a new transparent fossil-free data label, and leading the way for a green transition for data handling.

In order to obtain the label, companies must meet certain criteria including the following (based on the iMasons DCPI report):

  • 100 % renewable energy
  • World-class energy usage efficiency (≤1.2 power usage efficiency)
  • Less than 0.19 kg carbon emissions per kWh IT energy

“Climate change is an enormous challenge for the global data industry and both companies and consumer are now starting to realize the carbon footprint of digital use. By using the fossil free data label, you stand out from competition and make it clear to customers and consumers that you handle data sustainably” says Christoffer Svanberg, Chief Sustainability Officer, Node Pole.

There is a need for transparency to enable consumers to compare and choose services based on sustainability. Fossil-free data can become an extremely important tool for climate action and particularly popular tech companies with streaming services as they account for 75 percent of all traffic on fixed-line networks across North America.3

“The amount of data centers in the world will grow tremendously in the coming years, and by ensuring that they are fossil free, the tech industry can build a new sustainable sector that can change the world for the better,” says Christoffer Svanberg.

Read more: www.fossilfreedata.com

For more information, contact:

Christoffer Svanberg
CSO, Node Pole christoffer.svanberg@nodepole.com
+46 70 620 88 70


1 Clicking Clean: Who is Winning the Race to Build a Green Internet? Cook, G. (2017), Greenpeace Inc.
2 Miljömärkning Sverige report, 2018
3 https://speedmatters.org/news/more-third-of-north-american-internet-traffic-on-netflix

Node Pole is a commercial investment and development hub, facilitating the successful establishments of the cloud industry and carbon and battery production in Sweden and the European market.

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