Image - 24 June 2019

Holstein x Norwegian Red (10795 Hooen) daughter

Holstein x Norwegian Red (10795 Hooen) daughter. 74 days in lactation, ECM of 12,496 kg of milk. Producer: Matteo Vitali, Lodi area in Italy

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By: Luca Nolli
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Contacts

Els Olsen

Press contact Marketing Communications Specialist Marketing Communications, Public Relations Els.Olsen@geno.no +47 953 64 998

Kate Stai

Press contact Chief Operating Officer, International kate.stai@geno.no +47 476 74 421

“I use 1.1 less straws when inseminating my Norwegian Red crossbreds”

After becoming increasingly concerned about the level of inbreeding in the Holstein breed, and seeing his herd become less resistant to stress and increasing instances of disease, Matteo Vitali, a dairy farmer in Italy, started using Norwegian Red genetics on his herd.

Norwegian Red dairy cattle breeding organisation

Norwegian Red is the main dairy cattle breed in Norway, developed by Geno SA. Geno SA is a farmer-owned cooperative that has been breeding Norwegian Red dairy cattle since 1935. Geno sells over 1 million doses of semen from elite Norwegian Red bulls each year and distributes genetic material to more than 30 countries worldwide. Geno's vision: Breeding for better lives. Geno's head office is in Hamar, Norway.