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REDX™, Norwegian Red sexed genetics, now readily available

Press release   •   Jun 12, 2019 13:54 UTC

Norwegian Red announces REDX™, Norwegian Red sexed genetics and powered by IntelliGen®Technologies, is available exclusively through their HYVIG crossbreeding platform with ABS Global. REDX combines 21stcentury IntelliGen technology with the increased performance and health from superior Norwegian Red genetics.

Wes Bluhm, HYVIG Global Business Manager at ABS comments, “REDX allows our customers to increase their genetic progress by breeding their best females to REDX sexed genetics, producing more high-value heifers as replacements, faster. With REDX, they will also reap the benefits that Norwegian Red breed offers with improved longevity, health and fertility. By including sexed genetics in their farm breeding strategy, it also allows our customers to become more selective using beef on dairy semen for the bottom of the herd, leading to extra income from beef cross calves.”

The much-anticipated REDX sexed Norwegian Red genetics is going to be very popular with our customers. For more information on sires available; and for help incorporating into REDX into your breeding strategy, contact your local ABS representative today.

The Norwegian Red breed is renowned for its superb health and unrivalled fertility. It is used in many successful crossbreeding systems around the world to improve performance and ultimately profit. The benefits of Norwegian Red include greatly improved calving ease and robust calves, a medium-sized cow with superior feed efficiency combined with animals with natural disease resistance and high fertility.

HYVIG offers a tailor-made breeding strategy based around the unique genetics of the Norwegian Red breed, alongside the world-leading genetics of ABS Holsteins. HYVIG is the dairy crossbreeding solution that gives you more.

Norwegian Red is the main dairy cattle breed in Norway, developed by Geno SA. Geno SA is a farmer-owned cooperative that has been breeding Norwegian Red dairy cattle since 1935. Geno sells over 1 million doses of semen from elite Norwegian Red bulls each year and distributes genetic material to more than 30 countries worldwide. Geno's vision: Breeding for better lives. Geno's head office is in Hamar, Norway.

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