Press release -

O’Learys closes the Nordic circle – opens a restaurant in Iceland

The Swedish restaurant and sports bar chain O’Learys is pleased to announce that it has signed an Agreement with local partners to open restaurants in Iceland. The first restaurant will open in the end of 2017 and there are ambitious plans to open several units in the next years to come. This partnership marks a natural step in O’Learys plan to grow the brand internationally.

With close to 100 units in the Nordic region, Iceland is a natural step to further grow the brand in Northern Europe. The first restaurant to open in Iceland will be situated in the popular shopping center Smáralind in the end of the year, and three to four more restaurants are planned to open in the next five years. The first O’Learys in Iceland will not only offer great food and a place to watch sports, but also shuffleboard and other activities.

O’Learys sees a great opportunity to introduce the Boston inspired brand in Iceland, offering a unique customer experience, both within food and beverage, but also within their successful concept where great food meets sports and activities.

- The Nordic market is important to us, therefore it’s very exciting for us to establish on the Icelandic market and we’re very happy to have found such an experienced and passionate partner to do so with. Also, a nation with just over 300 000 residents, who managed to qualify for the quarter final in the Football World Cup, is clearly something special and worth investing in, says Christian Bellander, CEO at O’Learys.

The franchisee Elís Arnason and his partners Þórhallur Arnórsson and Jónas Ôrn Jónasson see great potential in the opening of O’Learys in Iceland:

- O’Learys has a unique story and atmosphere, which I’m very happy to be a part of. I’m looking forward to opening and to offer the Icelandic people a new and great experience, which I think will be very appreciated. O’Learys in Iceland will be a place for families and friends to meet, to enjoy good food and to watch sports, says Elís Arnason, O’Learys Iceland franchisee.

For more information, please contact:

Christian Bellander, CEO O’Learys Trademark

Phone +46 70-856 03 75, e-mail christian.bellander@olearystrademark.com

Topics

  • Sport

Categories

  • olearys iceland
  • expansion
  • boston inspired
  • nordic region
  • northern europe
  • learys,restaurant,sportsbar,o
  • swedish restaurant and sports bar
  • christian bellander
  • franchise

O’Learys Bar & Restaurant – is a Swedish franchise chain that was in 1988 in Gothenburg, Sweden by Jonas Reinholdsson and is run by O’Learys Trademark. Today, there are more than 120 restaurants in Sweden, Norway, Denmark, Finland, Belgium, Spain, Hungary, Turkey, United Arab Emirates, Singapore, China and Vietnam. The total revenue was 2016 more than 2,2 billion SEK. As a partner to the Sweden UN association, O’Learys runs the CSR program Meal4Meal, which, so far, has contributed with more than 1,8 million school meals in Etiopia and DR Congo. O’Learys core values are Fair, Passionate, Proud. More information can be found on www.olearyssportsbar.com.

Contacts

Lars Höglin

Press contact Brand Manager +46 72 194 96 52

Related media

  • Christian Bellander, CEO O'Learys
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download

Related content

​O’Learys Trademark presents record high turnover and launches 'House of Brands'

2015 was one of the O'Learys’ chain's strongest years with 20 new restaurants and a turnover of 1,865 billion SEK. The focus for 2016 is the continued expansion and the launch of O'Learys - 'House of Brands'. In November last year O'Learys Trademark informed that recruitment of a new CEO commenced. Wilhelm Vintilescu is now leaving the company after completing another record year as a CEO.

​O'Learys expands and recruits new CEO

O'Learys Trademark has during the past ten years developed into Sweden’s major players in the restaurant business with 120 franchised restaurants in eleven countries. The expansion will continue with more restaurants on new markets as well as with new brands and concepts, which requires O'Learys Trademark to evolve as a corporate and franchise organization.

O’Learys enters the Baltic region together with Apollo Group

The Swedish restaurant and sports bar chain O’Learys is pleased to announce that it has signed a Master Franchise Agreement with the Estonian retail specialist group Apollo to open restaurants in the Baltic region. The first restaurant will open in Tallinn in spring 2018 and Apollo has an ambitious plan to open several units in the next years to come.

O’Learys fortsätter att växa – öppnar på flera nya marknader

O’Learys fortsätter att expandera i rask takt – både i Sverige och runt om i världen. Franchisekedjan meddelar nu att de slår upp portarna på flera nya marknader. Under hösten öppnar nämligen O’Learys sin första restaurang på Island och under våren 2018 även i Tallinn, som blir det första steget i den baltiska etableringen.