Optimizer Invest continues to invest in Sequra, a leading company in Spain specialized in payment solutions for e-commerce.
Sequra S.L. was founded in 2014 by, among others, the Swedish entrepreneur David Bäckström. The vision was to simplify processes for Spanish merchants and consumers by building a technical solution that allowed payments by invoice, a service that did not exist in Spain before.
Since its start, the company has grown significantly by systematically penetrating the Spanish market. Today around 250 merchants are using the service, including fashion giants La Redoute and Modalia, and the number is growing rapidly. 30 people are currently working at Sequra’s head office in Barcelona. Since the company's quarterly growth is around 60%, the number of employees will likely be doubled before the year-end.
Behind Sequra are some Swedish and international entrepreneurs. David Bäckström is the CEO, known for several successful entrepreneurial ventures such as the European Telemedicine Clinic and Sparapengar.se. Optimizer Invest made its first investment in Sequra in 2015, and will now support with additional funds.
Carla Maree Vella, CEO of Optimizer Invest, comments:
"Spain as an e-commerce market is highly interesting. It is not as mature as the markets in Western and Northern Europe yet, and consequently there are great opportunities for a company like Sequra which already got a fantastic start."
David Bäckström, CEO of Sequra, comments:
"We are very pleased with how Sequra has evolved and grown since we started. Southern Europe, and Spain in particular, is our primary focus. We continue to forge ties with the really big e-retailers and will soon also take on the Portuguese market. Optimizer Invest is grateful partner to have on this journey, they have the experience of building large-scale companies from scratch and can provide valuable insights."
For more information, please contact:
Carla Maree Vella, CEO, Optimizer Invest
firstname.lastname@example.org Mobile: +356 79594513
David Bäckström, CEO, Sequra
email@example.com Mobile: +34 661 856 760
For more information about Sequra, please visit sequra.es
For more information about Optimizer Invest, please visit optimizerinvest.com
About Optimizer Invest
Optimizer Invest is a fully founder funded venture capital company based in Malta, founded by Norwegian Andre Lavold and Swedes Henrik Persson Ekdahl and Mikael Reise Harstad. The company helps early stage businesses and entrepreneurs to develop and to reach their full potential with profitable growth. The founders and the Optimizer team have a successful background in iGaming, ecommerce and digital lead generation. They primarily invest in consumer-oriented and online businesses. Since the start in 2012, Optimizer Invest has invested in twenty something companies. The investment phase is still at an intense stage. www.optimizerinvest.com
Optimizer Invest has part-ownership in the following companies:
ANIMAIL/ZOOZOO.COM, CATENA MEDIA, CASINO HEROES, CONSECTOR, CROWNSTUDENT.COM, EASY PAYMENT GATEWAY, GAMING INNOVATION GROUP, FRONTMEN, FAST PROMOTION, OKOBAY, POLAR TECH CAPITAL, READLY, REVE, SEQURA, TINITELL