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Optimizer Invest increases investment in Tinitell

Press Release   •   Oct 28, 2016 09:27 GMT

Tinitell - a revolutionizing wrist phone for kids

Tinitell, the Swedish company who makes wearable mobile phones for kids, is ready to do its first big product launch in Europe. Optimizer continues to show support while entering the final week of the Start-Up Hunt competition.

Swedish-American Mats Horn founded Tinitell in 2012 with the aim of making it easier for parents and children to stay connected. By developing a never before seen product – a wrist phone that could function as a combination of a mobile phone and walkie talkie – parents can communicate with younger children on a distance in a very convenient way.

Optimizer Invest saw a potential in Tinitell early on and invested approximately 1 million USD in the first stage 2015. Since then, the product has been under development and has gone trough severe testing. As time has come to launch in Europe, Optimizer now invests an additional 150 000 USD in Tinitell.

“We are excited to finally have reached the launch stage and that Optimizer continues to follow us on our journey”, says Tinitell’s CEO Mats Horn. “To have them on board, not only as investors but also strategic advisors, has been vital for our development”.

“Our strength is to find companies that have that little extra”, says Carla Maree Vella, CEO of Optimizer. “Tinitell has that. The product could very well revolutionize the way that we communicate with children as well as with other groups of people who seek a less complicated gadget than a regular smart phone. We are proud to announce our continued support and investment, and look forward to closely follow Tinitell on its way forward”.

Optimizer Invest is right now on the look out for the next start-up to join its portfolio.

“We want to find our next Tinitell equivalent. I therefore urge any start-up with a great digital idea to join our competition the Start-Up Hunt. By doing so, they get the opportunity to obtain an investment of up to €1.5 Million Euro, as well as our strategic expertise and network”, concludes Carla Maree Vella.

For more information, please contact:

Carla Maree Vella, CEO, Optimizer Invest

For more information on Optimizer Invest, please visit

For more information on the Start-up Hunt competition, please visit

For more information on Tinitell, please visit

About Tinitell

Tinitell is a very simple phone for kids in the shape of wearablewith a GPS tracker. Parents can pre set a number of phone numbers that automatically can be dialed by an easy touch of a button. Parents can simply call back in the same manner. Tinitell is the best option for parents and children looking for a way to stay connected without limiting their children’s freedom to explore the outside world.

Tinitell has won prestigious awards like the Venture Cup in Sweden. In March 2015 Tinitell won first prize at the renowned technology festival SXSW in Austin, Texas.

About Optimizer Invest

Optimizer Invest is a fully founder funded venture capital company based in Malta, founded by Norwegian Andre Lavold and Swedes Henrik Persson Ekdahl and Mikael Reise Harstad. The company helps early stage businesses and entrepreneurs to develop and to reach their full potential with profitable growth. The founders and the Optimizer team have a successful background in iGaming, ecommerce and digital lead generation. They primarily invest in consumer-oriented and online businesses. Since the start in 2012, Optimizer Invest has invested in twenty something companies. The investment phase is still at an intense stage.

Optimizer Invest has part-ownership in the following companies:


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