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Press Release   •   Sep 26, 2014 10:54 GMT

"Over the road is the ABBA The Museum. Well the children just love that. ABBA came to them completely new and fresh." A.A Gill in DN 2014.

ABBA The Museum looks forward to welcoming you and all the family to activities during the autumn break, 27 October - 31 October. Illustrate your own ABBA album cover or get the ABBA look by crocheting Agnetha’s famous Waterloo hat in the museum’s cinema. On Thursday, October 30, Owe Sandström, the legendary costume designer who created many of ABBA’s stage costumes, will visit the museum, helping children to make their own Pop Cat t-shirts. Towards the end of the week, pop-themed face painting is on the agenda, and the museum will host a special tribute to ABBA’s albums by exhibiting the album cover ideas created by children visiting the museum.

As a visitor at the museum you can really feel like the fifth member. Sing an ABBA hit in the Polar Studios and see if you can hit those notes in Thank You For The Music. Try on some of the band’s iconic costumes virtually and take a picture of yourself. Sit behind the controls of the helicopter from the cover of ABBA’s Arrival and take a selfie with your smartphone. Get up on the big stage and sing Dancing Queen with ABBA. Everything is filmed and recorded via your personal ABBA ID number. If you like you can download the material to your computer and share it with your family and friends.

In Barn i stan (Kids in town) no 11, Noa, 8 years old, said;

“Best was all the cool stuff you got to do with your ticket. Scanning and stuff, it was so much fun. And that you could download and save all your recordings.”

In the cinema at the museum there is a crafting table and each day visitors will have the opportunity to create their very own ABBA album cover suggestions. The cinema also contains a traditional Viewmaster, with lovely pictures of Brighton in 1974, the city where ABBA made their breakthrough with the song Waterloo. While you click through the pictures, listen to band member Benny Andersson read aloud from his diary about that historic day in Brighton.

On Wednesday, under professional guidance, you can crochet your own ABBA hat, like the one worn by Agnetha Fältskog on stage in Brighton in 1974.

Owe Sandström, ABBA’s legendary costume designer, will be visiting the museum on Thursday, October 30, blinging t-shirts from the museum’s proprietary Pop Cat Collection together with children and parents.

On Friday, the museum will be hosting a vernissage of the children’s ABBA album cover ideas and announcing a winner. On Friday afternoon, get ready for a weekend of Halloween parties by having your face painted in a Pop theme by ABBA’s former makeup artist, Ingmarie Halling, who today is the museum’s curator and exhibition producer.

Pop Story will be shown in the cinema, narrated by Björn Ulvaeus. This Cinderella tale is about the four young artists Frida, Benny, Björn and Agnetha, couples who fell in love, formed the pop band ABBA and created music that moved the whole world. The saga, which is written for children but also loved by adults, is illustrated by Ola Skogäng. Pop Story (Fri Tanke) is a newly published book for children from 5-10 years of age. Available in our shop.

Fast facts: ABBA The Museum

ABBA The Museum opened its doors to the public on May 7, 2013 and is located at Djurgården, between Liljevalchs and Gröna Lund. ABBA is one of the world’s most successful bands, with over 380 million albums sold around the world. ABBA The Museum presents a complete picture of the group, from when ABBA was formed in the early 70s, through the breakthrough with Waterloo in 1974, on their major world tours, up to the pause in 1982.

Since opening, the museum has welcomed over 500,000 visitors. Tickets can be purchased at and at ABBA The Museum’s ticket partner SJ, at

Press contact
ABBA The Museum:, +46 73 934 35 05

ABBA The Museum Opening hours
During autumn break, daily at 10.00 – 18.00.

Adults SEK 195 and children up to 7 years of age free.

Nice price family tickets can be purchased at the museum for SEK 520, valid for 2 adults and up to 4 children.

Book at

Keep yourself updated

Visiting address:
Djurgårdsvägen 68, Djurgården, Stockholm.

Walk in and dance out!
ABBA The Museum is more than an ordinary museum. Naturally, the members’ costumes, gold records, original items, memorabilia, and much, much more are here. But at this museum you are an important part of the experience! We simply want you to experience the feeling of being the 5th ABBA member.
ABBA The Museum is a part of Swedish Music Hall of Fame.

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