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After more than one million visitors: Pop House invests big in 2016. Redesign will include more venues for live music and exciting exhibitions.

Press Release   •   Feb 24, 2016 14:13 GMT

Pop House, on the island of Royal Djurgården in Stockholm, is in the process of a major upgrade in 2016 as part of its continued vision to become a house of music with a variety of experiences for Swedish and international visitors. The restaurant will be reconstructed to expand capacity, while the popular museum shop will receive a complete redesign and be moved to the front side of the building. In the courtyard, a new glass building will be built to accommodate growing demands for restaurants, events and live music.

Recently in February, Pop House inaugurated its new exhibition format for the Swedish Music Hall of Fame, with nine artists and songwriters being newly inducted. During the spring of 2016, a temporary exhibition will also be added to the venue in connection with the Eurovision Song Contest final competition, to be held in Stockholm (details on this exhibition will be announced in the middle of March). Glashuset, the new glass building, will have its premier in May 2016.

Since opening in May 2013, Pop House – including Pop House Hotel, a restaurant, a museum shop, ABBA The Museum, the Swedish Music Hall of Fame and the Swedish Pop Music History exhibition – has received more than one million visitors. A large portion of Pop House’s total area is now being redesigned to create a more complete guest experience, and new entrance steps to the museum’s exhibitions are currently under construction. In the coming months Pop House will expand its footprint by approximately 215 square meters, in the form of a sleek glass building in its inner courtyard. Glashuset’s opening in May will provide new year-round opportunities for conferences, events, live music and dining.

The restaurant will be able to receive both small and large parties of guests, and also offers more private dining rooms. A stage in the middle of the restaurant will provide opportunities for live performances, while Glashuset will include yet another performance stage. The museum shop will also have a new design and location with more visible placement near the front of the new main entrance.

“We’re very positive about the future,” says Catarina Falkenhav, Sales and Marketing Director for Pop House, and adds: “We know that Stockholm is growing as a tourist attraction and a popular destination for food tourism. Each year we receive several hundred thousand visitors from all over the world with a strong interest in popular culture. Our location is perfect, we are part of a major hub for entertainment on Djurgården.”

The newly built restaurant will accommodate some 130 guests, and Glashuset will add additional seating capacity for 150 guests, or 200 standing guests. Together with the overall expanded footprint, Pop House will be able to host events for up to 1,000 standing-room guests, or approximately 280 seated guests.

PRESS CONTACT:
Ebba Lindqvist PR
brev@ebbalindqvist.se

+46 (0)70-480 33 00

 

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