PRESEND and Valitor shortlisted for Best Global Prepaid Gift Programme.

PRESEND is delighted to be a finalist at the 2014 Emerging Payment Awards. PRESEND and Valitor are competing together in the category Best Global Prepaid Gift Programme with our joint City Center Card, a MasterCard/Visa-based gift and loyalty card aimed at shopping centers.

- The PRESEND City Center Card is the only product on the market that can claim 100 % merchant coverage, the single requirement being that the merchant accepts MasterCard/Visa cards.

- The card is a private label program running on MasterCard/Visa rails, with Valitor and PRESEND being the first to offer this type of product in Sweden.

- Tracking sales and loading cards are done via an easy-to-use web interface, accessible through any device: cash register, tablet, smart phone or desktop/laptop computer.

- With the PRESEND City Center Card, Valitor and PRESEND have created and educated an entirely new segment for gift and loyalty products, for which no adequate solution previously existed.

Following the great success in Sweden, the solution is now available across Europe.

“We are very pleased to be in the finals and competing for the title for the Best Global Prepaid Gift Programme. This program is an amazing success in Sweden, and we are now expanding into other markets.” says Claudio Simatovic, CEO of PRESEND Nordic.

“As Valitor and PRESEND are taking our business into new territories, international recognition of our joint programs will help speed growth and inspire us to create even more innovative solutions,” says Kristjan Hardarson, Executive director – Marketing & Development at Valitor.

PRESEND Nordic (www.presend.com) is a subsidiary of Retain24, Sweden’s leading gift card processor. PRESEND offers smart, secure and flexible MasterCard and Visa prepaid solutions in the Nordic-Baltic region and beyond. For more information, please contact: info@presend.com

Valitor (www.valitor.com) has been issuing cards since 1983, whereby the company has grown from being the main partner of Visa and MasterCard in Iceland, to the second largest issuer of prepaid Visa cards in Europe. For more information, please contact: cbi@valitor.com