CRAFT TRAININGWEAR - New dynamic collection for intense pre-season training

CRAFT Trainingwear is a new collection designed for you who understand that your performance starts pre-season. That the road to your goal takes off at the gym, where you build your endurance strength doing squats, pushups, jumps and cross-leg crunches.

Trainingwear is a new collection and product category from functional sportswear brand CRAFT.
Featuring functional fabrics, contemporary colors, enhanced range of movement and a flattering
silhouette, the collection merges fashion with function to keep you dry, cool and focused at the gym.

Trainingwear comprises all the styles needed for a great workout, including tees, tank tops, tights, shorts, racerbacks, half zips and sweatshirts. ”It’s very exciting to launch a new product category,” says CRAFT’s CEO Jonas Peterson."

Trainingwear will broaden our offer and help us reach a new target group as well as expand our relation with current CRAFT consumers. This launch also offers new possibilities in terms of distribution. I’m confident that Trainingwear will be a perfect addition to our existing line-up.”
Although designed primarily for gym-based workouts, the Trainingwear items work just as fine for running or a yoga session. No matter what sport you do or what your goal is, this is where you are getting better, faster and stronger. It all starts here.

Trainingwear includes the following concepts (sub-collections):

BASIC
Basic comes with a clean design shaped to enhance the range of movement as well as soft and
stretchy fabrics that keep you dry and cool. Less is more.

PURE
Pure is designed for women who prefer to work out in tanks, tees and tights, focusing on their
excerise rather than worrying about mirrors staring back. Or pants that doesn’t stay up or tees
with gaps.

PRECISE
Designed for men who want to work out feeling strong, Precise offers a fresh look and a comfortable fit.

SEAMLESS TOUCH
Featuring seamless design and a stylish attitude, Seamless Touch softly embraces dedicated athletes who want to expand their training wardrobe with technical garments.

Highlights
√ Soft and elastic fabric
√ Excellent moisture transport
√ High breathability
√ Contemporary color palette
√ Ergonomic design for a comfortable fit and great silhouette