Craft Sportswear teams up with triathlon power house BMC-Vifit Sport

Press Releases   •   Jan 17, 2018 10:01 GMT

Swedish sportswear brand Craft has signed a 3-year contract with BMC-Vifit Sport Pro Triathlon Team powered by Uplace. The collaboration means that Craft will be the team’s exclusive apparel partner for the next three years.


Craft and Charlotte Kalla collaborate for four more years

Press Releases   •   Nov 15, 2017 15:13 GMT

Sportswear brand Craft proudly announces that it has extended its long and fruitful partnership with cross-country skiing superstar Charlotte Kalla. As a result, world champion and Olympic gold medalist Kalla will continue to train in clothes and running shoes from the Swedish brand for another four years.


40 years of breaking new ground - now we celebrate our history!

Press Releases   •   Nov 06, 2017 07:50 GMT

In 1977 Craft Sportswear was founded with a clear idea of the Craft principle. The years until now have consisted of innovations and victories and now it's time to celebrate the 40 years anniversary.


Swedish national XC team in Craft running shoes

Press Releases   •   Sep 25, 2017 07:00 GMT

Craft Sportswear and the Swedish national XC team have cooperated for many years in the development of functional clothes for training and racing. Now the collaboration grows even stronger when the national skiers will also use the Swedish brand’s running shoes for their running workouts.



Press Releases   •   Mar 17, 2017 13:04 GMT

PEC Zwolle will play from the season 2017-2018 in Craft clothing. The club and the sports brand have reached an agreement on a partnership of three seasons. Craft Sportswear will be the official clothing supplier for all representative teams of the club.


Craft celebrates the world’s most legendary cycling races – launches Monuments collection

Press Releases   •   Mar 15, 2017 12:00 GMT

For many dedicated cyclists and cycling fans, the five Monument races Milan-San Remo, Tour of Flanders, Paris-Roubaix, Liège-Bastogne- Liège and Giro di Lombardia represent the finest aspects of professional cycling. Celebrating the drama and mystique of these legendary events, Craft Sportswear has designed a unique Monuments collection.

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Craft Sportswear a Winner (again) at ISPO Awards 2017

Press Releases   •   Feb 03, 2017 21:00 GMT

This time it’s Shield Jersey 2.0 that wins the top title in the category: Performance Hybrid Outer Layer. A new, high-performance bike jersey made for the wet and cold, for high-intensity riding in harsh conditions.


Craft Sportswear and BORA-hansgrohe deepen collaboration for the 2017 season

Press Releases   •   Jan 04, 2017 13:00 GMT

Swedish sportswear brand Craft and German cycling team BORA-hansgrohe continue their collaboration – but now at a higher level and on a larger scale. For the 2017 season, the powerful German outfit has moved up to the WorldTour stage and signed several exciting riders, including world champion Peter Sagan.


Craft Sportswear teams up with Finnish biathlon star Kaisa Mäkäräinen

Press Releases   •   Oct 24, 2016 08:40 GMT

Functional sportswear brand Craft has signed a 2-year contract with Finnish world-class biathlete Kaisa Mäkäräinen. The partnership means that the world champion will train and race wearing Craft products as well as play a major part in the development of the brand's new products.


Changing the game. Once again.

Press Releases   •   Jul 04, 2016 06:00 GMT

The world's most advanced baselayer once again ups the ante. Engineered to make athletes lighter, faster and better, Active Extreme 2.0 from Craft Sportswear takes performance baselayer to a whole new level.

Contacts 5 contacts

  • Press Contact
  • Product & Marketing Director
  • daniel.hogling@craft.se
  • +46 (0) 33 722 33 85
  • +46 (0) 701 67 33 85

About Craft Sportswear International

Craft Functional Sportswear

We are a product of sweat and pain, of wind and rain, of falling and rising, and the euphoria experienced when pushing endurance limits. Whether at the Olympics or at home, in the woods or in the streets, we always aim for optimal performance. Just like you, our functional sportswear is raised to race.

Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel. www.craftsportswear.com


  • Craft Sportswear International
  • Evedalsgatan 5, Box 1774
  • SE- 501 17 Borås
  • Sweden