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Löfbergs’ Anna Nordström is Sweden's first Sensory Professional in coffee

Press release -

Löfbergs’ Anna Nordström is Sweden's first Sensory Professional in coffee

Anna Nordström, specialty coffee manager at Löfbergs, is now the first trainer in Sweden in coffee sensory as she recently was authorized as Sensory Professional by the Speciality Coffee Association of Europe (SCAE).

- It is certainly a feather in my cap and something that carries a lot of weight within the world of specialty coffee, but the most important is that we at Löfbergs now have an even deeper knowledge about flavors. It will strengthen us internally and make it possible for us to further develop our training offer. To be the only coffee business in Sweden that offers training in sensory skills is of course valuable and important, says Anna Nordström.

Conscious investments in taste

Anna Nordström has worked at Löfbergs for 18 years and she already has a solid list of qualifications. Before being honored as Sensory Professional, Anna was one of three Swedish SCAE trainers in brewing, a comprehensive theoretic and practical training to brew the perfect cup of coffee. She has been a member of the Swedish National Barista Team. Anna also won gold in the Swedish championship in cupping and the bronze medal in the World Cup Tasters Championship.

- Having this unique competence in our company is of course incredibly important for us. Our most significant mission is to offer our customers the very best taste no matter where you drink Löfbergs' products. With Anna's deep and unique competence in the field, we clearly have an advantage over our competitors. It is something that we benefit from every day, says Lars Appelqvist, CEO at Löfbergs.

For more information:

Anna Nordström, Speciality Coffee Manager, Löfbergs, +46 (0) 54-14 01 76

Sofia Svahn, Director of Communications, Löfbergs, +46 (0) 54-14 01 10

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Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 300 employees and a turnover of SEK 1.7 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.

Contacts

Anders Thorén

Anders Thorén

Press contact Head of Corporate Communications +46 703 55 64 22

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Welcome to Löfbergs!

The Swedish based coffee group Löfbergs is a Family Business founded in 1906. We are 340 coffee lovers operating in ten core markets in Europe, sharing the passion for taste, trends and sustainability. We have a turnover of SEK 2,7 billion and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The group includes the brands Löfbergs, Peter Larsen Kaffe and Kobbs.