Document - 15 January 2015

Yamaha Motor Monthly Newsletter No.25(Jan.2015) The Founder-Genichi Kawakami Part1

The Founder-Genichi Kawakami Part 1: The Origins of Yamahaʼs Spirit of Challenge and the Mission to Create Kando In this issue, we introduce Yamaha Motor’s founder, Genichi Kawakami, the man whose vision gave the world the first Yamaha motorcycle—the YA-1—and laid the foundations that the company would be built on as its first president.

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Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

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