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Valentino Rossi Scampers up Legendary 1.16 Mile Hill Climb on Yamaha YZR-M1

Press release -

Valentino Rossi Scampers up Legendary 1.16 Mile Hill Climb on Yamaha YZR-M1

WEST SUSSEX, UK and IWATA, Japan, June 28, 2015 – Yamaha Motor Co., Ltd. (Tokyo: 7272) and Movistar Yamaha MotoGP rider Valentino Rossi participated for the first time in the 2015 Goodwood Festival of Speed (held in Goodwood, Britain) at the invitation of event organizer Lord March.

The company, which is celebrating its 60th year, made a purpose-built garage the venue for its exhibit of successive generations of racing machines that trace the history of the Yamaha racing spirit. Bikes that attracted attention from long-standing European fans included a mix of new and historic bikes: the latest-model YZR-M1 (2015), and factory racers RD56 (1965) and YZR500 (0W23) (1975) ridden by star riders Phil Read and Giacomo Agostini who excited fans throughout the 60's and 70's as they dominated world championships.

Rossi, who recently achieved the first place at the Dutch GP, 8th round of the 2015MotoGP world championship, showed no signs of lingering fatigue as he flew up the hill climb event on a YZR-M1 in the company's 60th anniversary colors, as well as performing in the four-wheeled racing machine demonstration.

Participation in this year's Goodwood Festival of Speed represented an important opportunity for Yamaha Motor to write a new page in its 60-year corporate and racing history, as well as to embody the company's corporate mission of 'Kando* creation' and its brand slogan 'Revs your Heart'.

*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.

Click here for Photos and Videos on the day

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Goodwood Festival of Speed

Avid racing enthusiast Lord March, who serves as event organizer, established the motor sports event onGoodwoodstate located in Britain's West Sussex in 1993. This is the one of the world's largest motorsports festival attended by tens of thousands of motorsports fans annually. The Goodwood House venue has compiled a great motorsports history, with annual figures of over 600 four- and two-wheelers gathering at the event, and legendary riders and celebrities participating each year.

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Yamaha Motor (TOKYO: 7272) is a world-leading producer of motorcycles, marine products, power products and surface mounters. The company’s diverse business and wide variety of products are built around its proprietary technologies focused on small engines, fiberglass-reinforced plastics and electronic control. Yamaha Motor conducts global development, production and marketing operations through 140 subsidiaries and equity-method affiliates in 30 countries. About 90% of consolidated net sales are generated in more than 200 countries outside of Japan. The company is steadily restructuring its global engineering, manufacturing and marketing capabilities for sustainable long-term growth. Please visit http://global.yamaha-motor.com.

Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

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