Este oficial! Câinii o preferă pe Beyoncé în locul lui Beethoven

To mark the release of the GTK-XB7 high-powered audio system, Sony has conducted the study "Domestic Dog Music Preferences" - a scientific study exploring dog house music preferences, which reveals that they prefer the tempo higher than classical concerts.

In addition to this study, Sony, alongside Production Unit 9, has created a video in which it experiments with sound and images. In the "Party Animals" video, the sound is reproduced by animal reactions with the new GTK-XB7 audio system and the beat of Martin Garrix's "Animals" dances.

The GTK-XB7 uses the unique Sony EXTRA BASS ™ technology to ensure that music is heard and feels more powerful, alongside a deep bass that defines electronic dance music today. All of this, along with a three-way multi-color lighting system that pulsates in the rhythm of music, creates the atmosphere of the festival at home parties.

The study - The dogs prefer Beyoncé instead of Beethoven

Since music is best enjoyed by loved ones, Sony has asked: If they could choose what would be the best man's best friend in music - classical and quiet concerts or energetic hits with a high tempo? With the Animal Behavior Expert, Dr. Anna Wilkinson, a member of ASAB, along with doctoral student Natalia Albuquerque, conducted the study "The Music Preferences of Domestic Dogs." The association is a European society dedicated to studying animal behavior.

The study reveals that 62% of dogs prefer new hits at the expense of classical music concerts, which were preferred by only 38% of the animals. The dogs were given 10 choices between the two musical genres, and in the end they chose to spend more time around the speakers where new and up-beat hits are heard than around classical music. 

Two Sony GTK-XB7 audio systems were used during the experiment to give the dogs modern or classic music while their reactions were documented and compared. Both speakers played music - a song on each speaker, they were presented in pairs and the speaker location as well as the order of the song combinations were random to ensure an impartial result. The stimulus included five famous classic songs by Mozart and Pachelbel, as well as five famous music artists, from Elvis Presley and Martin Garrix to Justin Bieber and Beyoncé.

When the study reached the point of the findings, Dr. Anna Wilkinson said: "The study shows an interesting difference in the musical preferences between modern and classical music. When they were given ten options among the types of music, the dogs chose consistently the Sony GTK-XB7 audio system to which modern music has been put, and less where classic music is played. "

Video – ‘Party Animals’

In 2015, Cymatics science was put to the test, and this year Sony takes sound science experiments to the next level, associating the GTK-XB7 high-powered audio system with pets and their responses to music.

Pentru a da viață studiului și sistemului GTK-XB7, Sony a lucrat cu Unit 9, precum și cu specialiști pentru animale și un medic veterinar prezent la locația experimentului, pentru a crea un videoclip care a reprezentat o demonstrație de petrecere alături de sistemul GTK-XB7 prin contrast cu diferite animale de casă.

Videoclipul include pisici, câini și iepuri la 1000 de cadre pe secundă în super slow motion, în timp ce acestea reacționează la muzică, cu fiecare capacitate a produsului accentuată printr-o serie de ”seturi” de piese. Exploziile de aer recreează presiunea acustică incredibilă a sistemului, în timp ce fundalurile se potrivesc cu lumina multicoloră a LED-urilor. Unul dintre cele mai importante momente din videoclip evidențiază tehnologia EXTRA BASS™ prin prezența unei pisici persane care se relaxează într-un sub-woofer.

Potențialul difuzorului este de asemenea indicat prin apariția unor animalele ude și uscate, inclusiv Basset Hounds, pisici persane, Pulis Maghiar, Chouchous și iepuri dansând pe muzică.

Alberto Ayala, Director Video și Sunet de la Sony Europe, a declarat: "XB7 înseamnă distracție; portabilitatea, presiunea de sunet, luminile și EXTRA BASS™ - toate acestea pot aduce o petrecere cu tine oriunde. Pentru a marca lansarea noilor difuzoare de mare putere, ne-am dorit să ducem distracția la următorul nivel - și ce modalitate mai bună decât de a ne invita prietenii noștri cu blană să participe la festivitate?" 

Vizionați video-ul ‘Party Animals’ aici.

Pentru a citi raportul complet, vă rugăm să consultați Sony Music Preference în studiul Câinilor Domestici.

Pentru mai multe detalii despre sistemul audio de mare putere Sony GTK - XB7, vă rugăm să mergeți la www.sony.ro/xb7 .