Press release -
Brightest young French squash star sign exclusive shoe deal with Salming
Victor Crouin is one the brightest young players to come out of Europe, recently finishing 2nd in the U19 World junior Championship and winning the U19 European Championships. Now Victor has signed an exclusive shoe deal with Salming.
Still only 18 years old Victor is now embarking on his pro career and already making impressive strides. He is following a long line of impressive players to come out of France
”We are proud to have Victor join the Salming team. He is the one to watch from France, which have a long standing history in producing world class players. For so young his professionalism and approach to the game is definitely one for the next generation to look up to,” says Adrian Grant, US Accounts & Global Endorsements Manager. ”It’s a no nonsense approach which is very fitting for the Salming brand.”
"I am delighted to join the Salming Team and to be able to play with Salming squash and running shoes. Now that I have tried them, I can't go without them! I am looking forward to helping the brand to expand in France and in the World. They are the no.1 squash shoe on the market" says Victor Crouin.
Topics
- Sport
Salming Sports AB
Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.
In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.
The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.
Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.
20 + employees, excluding retail personnel
Established 1991
Approximately 150MSEK revenue
Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director
