Press release -

Egyptian star Fares Dessouky signs exclusive shoe deal with Salming to match his "no nonsense" style of play

Alexandrian born Fares is the youngest player on this planet ranked top 10 in the world. He has already established himself as a dominant force in such a competitive game. To get even more competitive he has signed a new exclusive shoe deal with the Swedish squash brand Salming.

Fares Dessouky consistent performances throughout the year show his maturity physically and mentally which also rewarded with with "Young player of the Year" award 2015.

”We are very proud to have Fares partnering with Salming and using our indoor and outdoor shoe line. He is a special talent having achieved so much already we look forward to what the future brings and are excited to be apart of his journey says Adrian Grant, US Accounts & Global Endorsements Manager. ”His dominant style of play is the perfect match with the Salming brand and the "no nonsense" approach"

”I would like to say that I have chosen Salming shoe to play with in every battle on the PSA world tour starting from Netsuite Open. Salming is such a comfy shoe with an incredible design that matches my style on court and the way I play my matches, says Fares Dessouky. ”Off court I'll also be wearing the new running and casual shoe collection.”

Fares will be using the new top of the line Salming Kobra shoe which is in a league of its on own with unique innovation and creativity. We at Salming wish Fares the best of the coming season.

Topics

  • Sport

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.

20 + employees, excluding retail personnel

Established 1991

Approximately 150MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director

Related media

  • Fares Dessouky (EGY)
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  • Fares Dessouky, Salming Squash ambassador
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