Press release -
England's most promising prospect signs with Salming’s elite squad.
"Salming are excited introduce Elise Lazarus as part of our elite squad. She's an exceptional talent with a "no nonsense" style of play. We are proud to be supporting her journey and look forward to our relationship and seeing Elise continue to develop” says Adrian Grant, Salming Squash Global Endorsements and US accounts manager.
Elise Lazarus has continued to rise through the junior and now senior ranks have represented England receiving her for senior cap at the european individual championships where she reached the quarter- finals. To add to add to her impressive season she also won the British National Championships U23 and has already broke into PSA top 100 all at the age of just 16 years old.
"I'm really looking forward to the new season with Salming", says Elise Lazarus, and continues, "I really like the feel of the new Forza racket. I love the colors of the new Salming clothes, the quality is great and they are very comfortable to wear. The rough diamond string that I'm using at the moment is very good. I feel I get a lot of power and control in my games. Salming is definitely the best brand in squash and continues to push the limits with its innovation and creativity".
Topics
- Sport
Categories
- squash
- salming
- salmingsquash
- salmingsports
Salming Sports AB
Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.
In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.
The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.
Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.
20 + employees, excluding retail personnel
Established 1991
Approximately 150MSEK revenue
Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director
