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Four-Time World Triathlon Champion Leanda Cave joins team Salming

Press Release   •   Jan 22, 2018 07:21 GMT

Legendary triathlete and four-time World Champion Leanda Cave, Salming ambassador

Salming is excited to announce the signing of legendary triathlete and four-time World Champion Leanda Cave. Salming will also work with Team LC: Cave’s women’s ambassadorship program for both elite and amateur age group triathletes.

Driven to succeed, Cave was the first woman triathlete in the history of the sport to win both the Ironman Triathlon and Ironman 70.3 world championship in the same year.

Cave’s list of accomplishments makes her one of the most decorated female triathletes in history. She has spent the last twenty years of her life as a professional triathlete, earning admiration and respect from her peers and supporters. Originally from the UK, now making her life in the US, Cave has created a broad international appeal with both fans and media.

“To say we’re excited to be working with Leanda this year, would be an understatement,” said David Field, CEO of Salming North America. “We’ll look to utilize her experience and influence among the triathlon community, to help educate and inspire athletes of any level, and any age, achieve their goals.”

“With their dynamic design, Salming shoes epitomize Sweden. A comfortable fit and precise technical construction means a shoe that caters to all athletes and abilities. There are many shoes on the market, and choosing the right one can be a difficult task. However Salming keeps it simple. With all their lab research and knowledge, they take out the guesswork; so all you need to know is your sport, your distance and shoe size! I made the switch because it’s a shoe I can trust,“ says four-time World Champion Cave.

In addition to her two Ironman World Championship titles in 2012, Cave also owns two ITU World Championships (2002, 2007). Other career highlights include wins at Escape from Alcatraz, Ironman Arizona, Wildflower (long course) and Ironman Sweden, a race that she finished with the fastest times in all three disciplines. 

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.

20 + employees, excluding retail personnel

Established 1991

Approximately 150MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director

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