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Handball player Anna Lagerquist new Salming athlet

Press Release   •   Jun 12, 2017 14:38 GMT

Salming continues it's investment in handball by contracting one of Swedens best and toughest defender. Anna Lagerquist had her big international break through at the Euro 2016 in Gothenburg. Her club address since last year is the Danish Nyköbing Falster HK.

-I like the shoes and I like the Salming motto "No Nonsense", it matches the way I play very well, says Anna Lagerquist.

Att Anna Lagerquist passar in på Salmings varumärke är en viktig förklaring till varför hon har jagats av det snabbt växande sportföretaget.

The way Anna suites the Salming brand is an important explanation to why the Swedish fast growing sports company has been working for her signature.

-Anna is a hard working player that has a 100% attitude on the court, she will be a perfect ambassador for us, says Gunnar Oesterreich, marketing manager at Salming.

One of the reasons that Anna chooses Salming is the company's commitment in European handball.

-Salming has grown the last years and have had a lot of presence at the Euro and in the Champions League, says Anna Lagerquist.

Salmings commitment to the handball business will get even more intensive the next years, the goal is to become one of the leading brands in the sport.

Anna Lagerquist will make debut for Salming on home ground in Ystad June 13 when the national team has a World Cup qualification game against Macedonia.

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.

20 + employees, excluding retail personnel

Established 1991

Approximately 150MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director

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