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Mark Allen and Salming in exclusive partnership!

Press release   •   Jun 22, 2015 09:51 UTC

Mark Allen, the worlds best triathlete of all times, six time Hawaiii Ironman World Champion, is initiating a partnership with Salming through his company MarkAllenCoaching.

MarkAllenCoaching offers custom made coaching (education/programs) from sprint to ironman distance and is a leader in endurance coaching. The company is solely owned by Mark Allen who uses the vast experience he has gained during his 15-year professional career and 20 years in coaching to provide endurance athletes from all over the world the opportunity to reach their goals and always to be a step head of their competition.

Mark Allen is voted “The Greatest Endurance Athlete of All Time” by ESPN and “The Greatest Triathlete Of All Time” by Triathlete Magazine.

”The faster I run the faster I feel my Salming she wants to run. With Salming’s broad collection of running shoes for runners at all levels – regardless if their goal is to run 5km or an ultra marathon – I can with certainty say that runners quickly will experience all the advantages of the shoes both in training and racing!” says Mark Allen.

Tor Swenson, COO Salming Running USA, are very happy about this partnership.

”Mark is the perfect ambassador for Salming Running! He is not only the world’s best triathlete but continues to share his knowledge and educate his students through MarkAllenCoaching. Our unwavering belief as a brand is not only to provide our customers with the best product but also to provide the knowledge to develop into a complete runner”.

“The advantage of this partnership is our ability to showcase Salming’s holistic view of running though our state of the art RunLAB, Full Body RunningAnalysis and performance engineered footwear.Couple this with the legendary coaching experience provided by MarkAllenCoaching and the partnership provides the best possible opportunity for every endurance athlete.” adds Tor.

About Salming

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball and Squash markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL, and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to close to 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Running Store in Askim, Gothenburg, the Salming Concept Store on Kungsgatan 19 in Stockholm and through multiple e-commerce sites.

20 + employees, excluding retail personnel

Established 2008

Approximately 100MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Marketing & Design

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