The Salming strategy of spreading the brand gospel, creating content and providing inspiration through their high profile ambassadors sure seems to do the work it is supposed to. Last week the official Salming channels on Youtube grossed some 3.000.000 views combined.
"What started out as a way to offer some interesting and different content on our web has grown into an important and successful part of our marketing strategy" says Thomas Nord, Head of Marketing & Design at Salming.
"The simplicity of the videos combined with a high quality production makes the content easy to grasp and also possible to see and study all the intricate moments in detailed slow motion. This in combination with who¹s providing and narrating the video is the formula of the success" Thomas continues.
Taking part in the Salming Academy videos are Magnus Wislander - Elected Best Handball Player of the 20th Century. Mattias Andersson (SG Flensburg Handewitt) - One of the best handball goalies in the world. Rasmus Sundstedt (Floorball, Storvreta IBK) - World Champion. Jonas Colting (Professional Triathlete) - Two times Ultraman World Champion.
Salming Sports AB
Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball and Squash markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.
In addition to producing first in class products Salming is committed to helping athletes improve and had developed and patented one of the most advance running analysis centers in the world. Salming RunLab’s currently located in Gothenburg and Stockholm.
The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL, and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to close to 60 countries and has its own subsidiaries in key markets such as Germany and the United States.
Salming Sports AB also sells directly to consumers through the Salming Running Store in Askim, Gothenburg, the Salming Concept Store on Kungsgatan 19 in Stockholm and through multiple e-commerce sites.
20 + employees, excluding retail personnel
Approximately 100MSEK revenue
Management: Tomas Solin Managing Director, Thomas Nord Head of Marketing & Design