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Salming Canada Signs Canadian Squash Sweetheart Nikole Todd

Press Release   •   Jan 12, 2018 07:22 GMT

Nikole Todd, new Salming ambassador

Todd most recently was the PSA’s player of the month for this past December after her first PSA title on home soil at the Simon Warner Memorial 5K event which has helped her #53 PSA ranking. She plays on Canada’s National and coaches at the Granite Club in Toronto.

“Nikole’s attitude both on and off the court is vibrant, fun and passionate showing her enduring love of the game and the squash community. Her recent increased focus on the sport has yielded some excellent results on tour this year and Salming is proud to help out in her endeavor in the pursuit of increase performance.” says Brian Mills, Canadian Brand Manager for Salming.

 “Nikki” has been a model of what squash players and coaches should be for the growth of the sport, her fun, positive, active and always giving 100% in a no nonsense attitude is appreciated by all.

“I am very happy to be joining the Salming team this year! Salming has exactly what I need and that I am always comfortable on and off the court with the shoes from Salming. I struggled for a long time with foot pain and bad shin splints and after switching through various different shoes I had no luck minimizing the pain. Ever since I switched to wearing the Vipers I have felt great!! I can't thank Brian Mills and his team enough for the opportunity to represent Salming” says Nikole Todd

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.

20 + employees, excluding retail personnel

Established 1991

Approximately 150MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director

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