Press release -

Salming enters the volleyball market

The success and momentum of Salming indoor performance shoes in handball, squash, floorball and badminton has put the brand in a position to increase its product synergy strategy even further. On March 1st Salming entered one of the most widespread sports in the world - Volleyball through its digital platform salmingvolleyball.com

The reason for doing this is twofold – first and foremost Salming does already have many professional volleyball players already using our performance indoor shoes throughout the world and secondly - product category synergy as in performance indoor shoes and team wear. It enables Salming to offer a platform for a sport which has the most countries of all sports in its number of federations (188).

”We believe this is a great opportunity for Salming, the feedback from the volleyball community has been crystal clear - our performance shoes are in demand and perfect for volleyball players as well” says Gunnar Oesterreich, marketing manager at Salming ”on a personal note, being a former player and coach in the Swedish Elite Series and coaching the Swiss National Team - this is a very special moment”

The players featured in salmingvolleyball.com photos are all Salming Volleyball ambassadors and members of Portugal National Volleyball Team. They are; Vanessa Rodrigues – National Team Captain and Lourenço Martins - National Team.

Topics

  • Sport

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.

20 + employees, excluding retail personnel

Established 1991

Approximately 150MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director

Related media

  • Lourenço Martins, national volleyball team of Portugal
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  • Vanessa Rodrigues – National Team Captain of Portugal
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
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