Press release -

Salming launches a brand new floorball stick: Salming HAWK Tourlite Aero

The newly developed Hawk-blade is the successor of Salmings very popular Q2, a power blade that has been Salming ambassadors Robin Nilsberth and Rasmus Sundstedts personal favourite up to this date. Both Robin and Rasmus has participated in the development process and extensive testing and will switch to Hawk coming up to the launch November 15th. The Hawk blade is accompanied by a high-tech shaft - the Tourlite Aero that comes in flex 27 - combined it provides great balance and brutal force.

Hawk is power without compromising playing characteristics.

”The development process has featured several of Salmings most notorious floorball ambassadors in order to find a blade design that delivers from the start,” says Thomas Nord, Head of Design and Creative Director. ”To put it short, you should be able to pick the stick from the store shelf and go straight to the court and deliver.”

The blade material is Salmings unique BioPower™ - the choice of Mr Sundstedt and Nilsberth, a powerful compound which consists of 96% biobased content (sugar cane).

”Hawk is a magnificent and contemporary update of my favourite blade - the Salming Q2. This is a slimmer and more agile blade compared to the Q2 but still with that power and balance I love” says Robin Nilsberth, Swedish National Team and Storvreta IBK

Also Salming ambassador Rasmus Sundstedt, Swedish National Team, playing i Swiss team HC Rychenberg, is very satisfied with the new HAWK.

“Being a great fan of Salmings Q2 blade and having many successful seasons on the court with it, changing blade is never easy" Rasmus says and continues, ”The greatest difference is the slimmer construction and the agility of the blade, not to mention how cool it looks”.

Salming will also launch HAWK ON TOUR, a launch tour that will go on November 15-22 in cooperation with special choosen stores and clubs.

Topics

  • Sport

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.

20 + employees, excluding retail personnel

Established 1991

Approximately 150MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director

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