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Salming launches EnRoute!

Press Release   •   Feb 15, 2017 09:00 GMT

The development process of the EnRoute has been based on Salmings Natural Running Support System™ which facilitates for every runner to find and stay in their natural running stride.

”We’ve been aiming for an icon – a Salming Running shoe that would stand the test of time, a shoe that you could run in no matter what foot strike or running form” says Thomas Nord, Head of Design and Creative Director at Salming. ”When it comes to shoe design in general and running shoes in particular, Salming has a holistic view of it - the Full Body Running perspective - embodied in the Salming Running Wheel™ - our running shoes are designed to facilitate the right running technique and form” Thomas continues.

The NRSS™ is a complex system where all parts are integrated and work together to give the perfect end result. It starts with the Torsion Guidance System 62/75° (TGS62/75°) – the distance from heel to the ball of foot (62% of the shoe) has been designed to offer an optimised rear foot stability, which ends up in a so called “ballet” line, a 75° angle. Infront of the 75° line, we have designed the shoe with deep grooves to enable greater flexibility to stimulate the foots natural movements. The forefoot flex is tailored to facilitate for the runner to create a pre-tension in the foot before foot landing. The TGS 62/75° technology assures that the shoe bends in exactly the right places.

Important ingredients of the the NRSS™ system are the raised rear foot midsole walls, deeper midsole grooves, an anatomical interior heel cup and last but not least – an exterior Torsion Efficiency Unit™. Combined, all these properties provides the basis of the NRSS™ shoe stability and support.

The upper has been designed to merge with the above mentioned support and stability properties, creating one solid responsive and supportive unit. The design thinking of the upper is a Wrap Around Design concept, existing of four different units coming together to create that snug comfortable first feel with great breathability and fit. The fully integrated ExoSkeleton™ is a part of the lacing construction and keeps the foot in place. The tongue has a gusset design which is a part of the 3 layer upper construction that consists of the big soft air mesh next to the foot, the 2nd layer being the ExoSkeleton™ and to seal it all off – the thin net mesh.

The cushioning properties of EnRoute spells Recoil™ and Recoil R™ – combined they deliver the perfect mix of shock absorbing and a highly responsive and light feel.

Salming EnRoute video: https://www.youtube.com/watch?v=KpZmILVgzOQ

Salming Running Wheel video: https://www.youtube.com/watch?v=ok-Leo5WPig

EnRoute - find and stay in your natural running stride!

Salming EnRoute - Magma Red


Salming EnRoute - Diva Pink

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.

20 + employees, excluding retail personnel

Established 1991

Approximately 150MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director

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