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Salming launches Kobra Mid, a new indoor shoe with higher upper construction

Press Release   •   Jun 07, 2017 12:15 GMT

One year ago Salming successfully launched it´s new shoe platform Kobra, which is used by many top players in handball, floorball and squash. Now it's time for Kobra Mid, a shoe with higher shoe upper construction and lengthened lacing area.

Kobra Mid mainly addresses the handball player that wants a shoe with extra stability without sacrificing the characteristics of the Salming Kobra, like lightweight, cushioning and the hexagon grip.

- Kobra Mid is aligned with our investment in handball in Europe and the shoe is developed in cooperation with our players in the Bundesliga like Petar Djordjic, SG Flensburg Handewitt, says Thomas Nord, Head of Design & Creative Director at Salming Sports. There has been a demand for a mid model, especially from the handball community, and we are really exited to provide Kobra Mid to the market.

Salming also expect that the Kobra Mid will reach users in floorball and squash.

- Even if the main focus and demand has come from the handball community, the response from our other Salming sports has been very positive, says Thomas Nord.

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.

20 + employees, excluding retail personnel

Established 1991

Approximately 150MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director

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