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Salming Running Spring 2017 is here!

Press Release   •   Feb 15, 2017 12:55 GMT

”Functional design excellence - three words that summarise Salmings no nonsense running collection spring 2017” says Thomas Nord, Head of Design & Creative Director at Salming. ”We have been working around the clock to bring runners a complete lineup of apparel and shoes that really makes a difference - or as we’d like to refer to it - no nonsense products for no nonsense people”.

Salming Running apparel spring 2017
”Our focus has been on sourcing materials and creating unique garments that makes you feel agile, comfortable and fast at the same time” says Åsa Sundberg, Head of Apparel Design at Salming. ”The apparel collection highlights are, to name a few - Salmings most technical advanced running jacket to date - the Abisko, powered with AquaZero™, the beautiful and unique womens Flow tights and Ultralite Jacket with a cool expressive print in a tone in tone color scale. Last but not least the very versatile Thermal Jacket that keeps you warm during the cool autumn runs as well as the early chilly spring runs”.

Salming Running shoes spring 2017
”The EnRoute model is the embodiment of functional design excellence. It is a Salming Running shoe that is made to stand the test of time, a shoe that you could run in no matter what foot strike or running form” says Thomas Nord. Based on the initiated runner favourite Speed3, another very interesting new model is the successor Speed5. The runner who loved the predecessor will recognize the lightness and responsiveness but also feel and appreciate the new developments put into it. Speed5 has been based on a light version of the Salming Natural Running Support System™ which facilitates for every runner to find and stay in your natural running stride.

For you happy runners out there who like the limelight and showing off the fastest version of yourself on race day - look no further! The Race5 will allow your biomechanics mechanism to function at its best - do it during dusk to dawn and you will find the reflective version of yourself as well. Weight? Incredible 185g! in mens UK 9 size.

Lookbook
Check out the new lookbook: https://www.youtube.com/watch?v=hphC93UOS1k&t=3s

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.

20 + employees, excluding retail personnel

Established 1991

Approximately 150MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director

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