Salming signs four years contract with The European Handball Federation!

The momentum of the progressive Swedish handball brand Salming continues. The EHF and it´s marketing arm, EHF Marketing GmbH, have signed a four year contract with Salming that makes the Swedish handball brand an Official Partner to the EHF Champions League and all EHF Cup in terms of apparel and shoes. In addition to that the contract stipulates an exclusive merchandise rights.

An example of the partnership is equipping all referees and officials with shoes and apparel. In terms of exposure during EHF Champions League or EHF Euro Championship matches and events Salming will be featured on for example LED banners, floor stickers and backdrops.

Salming is the new kid on the handball block - the contender - a brand that likes to do things differently. Proof of the momentum that has been building up the past 3-5 years is the fact that Salming is already a supplier for German DKB-Handball-Bundesliga men's teams like MT Melsungen, Bergischer HC, TBV Lemgo and SCDHfK Leipzig.

Gunnar Oesterreich, Marketing & Communication Manager Salming Sports AB;
"We are very excited about this fantastic opportunity for the extensive presence and coverage of Salming through the EHF Champions League and all the EHF Euro Championships" says Gunnar, and continues "It will make it possible for us to grow even further within the European handball community and take Salming to the next level ”

Tomas Solin, CEO, Salming Sports AB;
"We are honored, proud and very enthusiastic to start this exciting co-operation with EHF Champions League and EHF Euro Championships. From day one Salming has been committed to the future of handball by investing in youth tournaments and co-operations. Another initiative with regards to giving back to the handball community is Salming Academy, a web based video academy that sees Salmings top athletes and handball legends (Magnus Wislander and Mattias Andersson) sharing their tips and tricks for the individual handball player. It has currently attracted some 2.000.000 views" says Tomas, and continues "The EHF Euro Junior Championships and the ongoing work by the EHF in terms of attracting the next generation to the sport of handball, fits well with Salmings ambitions and goals".

Jean Brihault, President of the EHF
"We're delighted to be able to welcome Salming as a new EHF partner through to 2020. The cooperation has already brought with it a new, bright and distinctive look for our top referees and we're looking forward to working closely together on further product development and the expansion of the federation's merchandising ranges."

David Szlezak, EHF Marketing’s Managing Director;
“The choice of Salming as a partner is a strategic one. Salming is a young and dynamic handball brand, with fresh ideas, great products and a new approach to the market. We are excited about this cooperation and where this is going to lead over the next four years. Offering an EHF Champions League branded merchandising line is another step into the future of our premium competitions.”