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Salming Welcomes Triathlon Champion Paul Matthews as it’s newest ambassador

Press Release   •   Jan 10, 2018 21:09 GMT

Salming North America, has announced its newest ambassador: Australian Ironman star Paul Matthews, who has four 70.3 wins to his name as well as a 14th finish at the Ironman World Championships in 2014.

“We are ecstatic that Paul will be racing in Salming this year,” said David Field, CEO for Salming North America. “Paul will be an integral part of our triathlon team, working closely with our other ambassadors and the corporate office in Raleigh to help share his knowledge, experience and love of the sport among the endurance community.”

"I'm so excited to be partnering with Salming for the 2018 season. I know Salming has great shoes for IRONMAN racing and will help elevate my running to a new level this year!” said Matthews who now makes his home in Austin, TX.

Matthews, more affectionately know as Barny, was born and raised in Murwillumbah, Australia before moving to the United States in 2012 to pursue his triathlon career. Among his notable achievements are a second and third place finish at the Asia/Pacific Ironman Championships, and a 6th place finish at the 70. World Championships. 

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.

20 + employees, excluding retail personnel

Established 1991

Approximately 150MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director

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