Press release -
Squash player Ben Coleman signs full sponsorship with Salming
He has already been playing with Salming court shoes and apparel for a number of years. Now Ben Coleman goes all in, next season his weapon on the squash court will be Salming CannonePro racket stringed with the brand new high performance string "Rough Diamond" (launch in August).
Ben Coleman had a slow start on the PSA Tour but 2014 he picked up his four first titles and he has moved his way steady upwards on the ranking.
“We are excited to start a partnership with one of England's brightest prospects. Ben has had good strides within the PSA rankings and shown the professionalism on and off the court which suits the Salming brand. We wish him the best for the season ahead", says Adrian Grant, Global Brand Manager, Salming Squash.
For Ben Coleman the new contract is another step on his way to the top on the PSA ranking.
“I'm really happy to get fully on board with such an exciting and refreshing brand. I hope to have a lot of success moving forwards with Salming and can't wait to get going with all the gear".
Topics
- Sport
Categories
- ben coleman
- salmingsports
- salmingsquash
- squash
Salming Sports AB
Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball and Squash markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.
In addition to producing first in class products Salming is committed to helping athletes improve and had developed and patented one of the most advance running analysis centers in the world. Salming RunLab’s currently located in Gothenburg and Stockholm.
The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL, and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to close to 60 countries and has its own subsidiaries in key markets such as Germany and the United States.
Salming Sports AB also sells directly to consumers through the Salming Running Store in Askim, Gothenburg, the Salming Concept Store on Kungsgatan 19 in Stockholm and through multiple e-commerce sites.
20 + employees, excluding retail personnel
Established 2008
Approximately 100MSEK revenue
Management: Tomas Solin Managing Director, Thomas Nord Head of Marketing & Design
