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SquashSkills and Salming in exciting partnership deal!

Press Release   •   Jan 04, 2016 11:49 GMT

SquashSkills and Salming are delighted to announce that they have signed a partnership deal that brings together two of the most progressive and exciting brands in the squash world. The relationship will begin with the launch of SquashSkills new platform giving players worldwide access to the sport's best players and coaches, and giving coaches access to an all-encompassing player management platform., since its launch in July 2012, has grown to become the world’s leading online squash coaching provider with 8 former World No.1’s on the site sharing their expertise through video and written content. With several thousand members and growing, the site aims to become the hub for all players worldwide to both access professional players and also use the platform to create and manage their improvement through session planning, testing, and a training calendar.

Salming have been quickly establishing themselves as the most progressive manufacturer of court shoes and apparel in the world of squash. They have already formed a strong partnership with PSA & Squash TV and believe in working with the best players in the world to reflect their commitment to producing the highest quality products in the world.

The latest addition to Salmings Squash range is this seasons launch of rackets - The Salming Aero Vectran Series - a high end peroformance racket range that has already won titles – used by players like Steve Coppinger, Alison Waters, Tom Richards, Adrian Grant etc – Salming rackets are strung with Double AR strings from Italy.

“We saw what Salming were achieving in the world of squash and it made sense to discuss how our two companies could work together to shape the future of the game. We found an agreement quickly and are now incredibly excited to be working with Salming for the foreseeable future.” Jethro Binns, SquashSkills founder commented.

“Salming Squash have gained tremendous momentum in only a few years on the global squash market and we have been able to build and maintain that thanks to high quality innovative products in combination with strong strategic global partnerships like the one we have signed with SquashSkills” “The progressive manner in which SquashSkills allows squash players to access an in depth on-line tactic, technique and training platform is truly inspiring and we feel very confident moving forward together.” Tomas Solin, CEO Salming Sports AB commented.

"Salming professional players will be featured on the site which means excellent content from the likes of Miguel Rodriguez and Alison Waters.” added former World No.1 and SquashSkills co-founder Peter Nicol

Under the terms of the deal all new SquashSkills annual members will receive a Salming 365 Pro T and there will be regular competitions for SquashSkills members with Salming product as prizes.

To learn more about Salming and their squash specific product ranges please visit

To access great online coaching and advice from the best coaches and players the world has seen, check out

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball and Squash markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and had developed and patented one of the most advance running analysis centers in the world. Salming RunLab’s currently located in Gothenburg and Stockholm.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL, and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to close to 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Running Store in Askim, Gothenburg, the Salming Concept Store on Kungsgatan 19 in Stockholm and through multiple e-commerce sites.

20 + employees, excluding retail personnel

Established 2008

Approximately 100MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Marketing & Design

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