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BAUHAUS AND FELD ENTERTAINMENT ANNOUCE STRTEGIC MARKETING PARTNERSHIP FOR MONSTER JAM IN STOCKHOLM

Pressmeddelande   •   Sep 12, 2014 08:00 CEST

Home Improvement Retailer’s newly launched Skaparglädje Kids Club to be the focal point of integrated Promotional Campaign 

Feld Motor SportsSM, Inc. the world leader in specialized stadium and arena-based motor sports entertainment and home improvement retailer BAUHAUS have announced a marketing partnership in support of the Saturday, November 8th engagement of Monster Jam™ at Friends Arena in Stockholm.

The partnership will include a broad range of marketing and promotional activities meant to offer BAUHAUS customers and their families unique access to Monster Jam.  BAUHAUS will feature Monster Jam as a key component during the launch of its Skaparglädje Kids Club, highlighted by the BAUHAUS Skaparglädje Monster Jam truck.  This custom branded Monster Jam truck will make appearances at some of BAUHAUS’s 5 retail locations throughout Stockholm prior to the November 8th engagement, where it will then compete as part of the show.

BAUHAUS customers will receive exclusive access to discounts on tickets, promotional offers and Monster Jam themed merchandise.  In addition, one lucky family will win a once-in-a-lifetime “fly away” trip giveaway to the United States to attend Monster Jam World Finals XVI in Las Vegas, NV from 26th to 28th, 2015.

“BAUHAUS has a long tradition of being a trusted retailer to Swedish families which makes this partnership such a perfect fit” said Magnus Danielsson, Vice President of International Motorsports.  “We know that many BAUHAUS customers are also Monster Jam fans so we’re excited to be able to offer them these exclusive discounts and other added-value opportunities.” 

 

About Monster Jam®

Monster Jam is the largest touring monster truck property in the world with more than 350 performances and 4 million in live attendance annually.  In the United States Monster Jam will air 26 hours of original programming on FOX Sports 1 followed by a minimum of two re-airings on FOX Sports 2.  Internationally, Monster Jam TV content can be viewed in over 200 countries including Sweden, where programming will begin airing in September on TV10.

For more information on Monster Jam, please log on to www.MonsterJam.com.

To follow Monster Jam on Facebook, Twitter and Instagram, log on to www.facebook.com/MJOnline, www.twitter.com/MonsterJam and www.instagram.com/Monsterjam.

About Feld Motor Sports®

Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports productions include Monster Jam®, Monster Energy Supercross, and AMSOIL Arenacross. Feld Motor Sports is a division of Feld Entertainment, the world’s largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.

About BAUHAUS:

BAUHAUS is one of Europe's leading department store chains for workshop, house and garden with around 270 stores in 17 countries (Germany, Austria, Denmark, Spain, Czech Republic, Turkey, Slovenia, Sweden, Croatia, Finland, Switzerland, Bulgaria, Estonia, Iceland, Hungary, Norway and soon the Netherlands). BAUHAUS works with an expansion policy that aims to open about 10 new stores a year. The chain is German and has its headquarters in Mannheim, Germany. BAUHAUS has been established in Sweden since 1997. Development has been characterized by strong growth and the company currently has 17 stores and a webshop in Sweden.


Om BAUHAUS

BAUHAUS är en av Europas ledande byggvaruhuskedjor och har 270 varuhus i 16 länder (Österrike, Kroatien, Tjeckien, Danmark, Estland, Finland, Tyskland, Ungern, Island, Norge, Slovenien, Bulgarien, Spanien, Sverige, Schweiz och Turkiet). BAUHAUS etablerades i Sverige 1997 och är idag marknadsledande inom byggvaruhandeln med sina 17 varuhus på den svenska marknaden. BAUHAUS har sitt huvudsäte i Mannheim, Tyskland, där företagets första byggvaruhus invigdes år 1960.

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